Yes, I am a marketer. And yes, Twitter is one of my main marketing channels. We do get a large part of our traffic from Twitter. But I love Twitter for totally different reasons. I love Twitter because I have some use cases where Twitter simply is the best channel. (This post is not about starting a Twitter account and…
I love Twitter. And I hate to see Twitter struggling. I’ve invested a lot of time and effort to reach my personal success with the help of Twitter. But while the community on Twitter is awesome – and does hold some truly special qualities for participants unmatched by any other social platform, Twitter is a business – and as a…
Recently we got some comments on our blog how hard it is nowadays to get into meaningful conversations on Twitter and that people would not be interested in talking to each other but only wanted to shout their messages into the world. While I think that it actually did get a lot harder to find conversations on Twitter just by looking…
Some of you probably know that we drive a ton of traffic from Twitter. In addition, we also drive a ton of signups from Twitter. And that does not only work for The Social Ms – it already worked for our former startup exploreB2B where we not only drove traffic but also signups, publishers, content partners and a lot more.…
Some of you may be aware of the recent incident on a German highway that involved a Tesla and inspired Elon Musk to a good deed that is running through the press these days. This story is not the first time Elon Musk showed that he is a master of using Twitter’s superpower for branding and marketing. There have been…
I would never have thought that one day I would say that Neil Patel is wrong about anything. I am a fan. I think he is one of the best marketers out there. His blog is one of the few marketing blogs I read regularly and even subscribed to. I listen to his webinars. If I am searching for certain…
Do you think you know everything about Twitter? I seriously doubt it. Twitter seems to be straightforward and simple in features – and basically, it is just that. But there is more to Twitter than meets the eye at first glance: More features and more innovations than most people know. Twitter moments seem to have passed by more or less…
Whenever I explain the combination of social media, content marketing, and lead generation to someone, there is a point in the conversation when my conversation partner realizes: Ok, this may take a while before I get leads from this. That is true for the most part, these strategies are not quick win strategies, they are there for people who play…