The following is a guest post by Anne Felicitas, Editor at AdvertiseMint, a Snapchat advertising agency. Snapchat is like the popular trend-setting girl in high school every girl wants to become and every boy wants to date. Snapchat is unique and innovative, the first to set the trend for communication via images and videos, which competitors, particularly Facebook, quickly copied.…
I love Twitter. And I hate to see Twitter struggling. I’ve invested a lot of time and effort to reach my personal success with the help of Twitter. But while the community on Twitter is awesome – and does hold some truly special qualities for participants unmatched by any other social platform, Twitter is a business – and as a…
This is a guest post by Eyal Katz. Eyal is Head of Marketing at AdNgin a testing and optimization platform that allows publishers to increase ad revenue through continuous and automated testing. Digital innovation is happening everywhere… and that includes ad monetization strategies. But here’s a cautionary note: we have to be mindful not to abandon what works just to try…