A while ago, mentioning social media marketing automation regularly caused an indignant outcry „How can you do that“ in some social media discussion forums and groups – especially here in Germany. While I long ago discovered that real social media marketing results will be very tough to reach without at least some marketing automation, it seems to me that slowly…
Have you ever been sitting in front of your computer in search of a blog post idea that you can quickly write – and that will still provide a ton of value for your audience? You don’t have much time, but your blog needs a new post? And your brain simply does not cough up a number of quick and…
Recently we had a couple of clients who all had similar questions about email marketing: They did not have any email ideas they could send to their newsletter subscribers. Many new bloggers and businesses are soo afraid of annoying their subscribers that they fail to utilize the full power of their list. You should send regular newsletters – or your…
The following is a guest post by Kaley Hart. Kaley is a San Diego based digital strategist and writes for Jumper Media social media marketing column. She loves working with small businesses and telling their stories through social media. Kaley is very talented, but her most impressive quality is the ability to identify any dog breed recognized by the American Kennel…
We have been asked in the past to write more about Pinterest. I promise I will! And I have noticed something interesting about Pinterest and Marketers: Many of the big-name online marketers are not at all that big on Pinterest. Posts about Pinterest on their blogs are rather guest posts from others than success stories of their own. Does that…
Are you thinking about starting a blog? Do you want to turn your blog into a business? Then you need to answer some questions about your blog, the topic, and niche and how you want to bring it to success – and you should answer these questions BEFORE you start a blog. Not every single one of these questions will…
Recently the question came up if a narrow target audience or small niche would be at all good for a blog. And while the question is totally legitimate there is not much reason not to go for a blog for a narrow niche – as long as you have enough ideas for topics to cover on the blog, products to…
Many new bloggers think their job is done when they hit the „publish“ button. But in truth, the real job starts now. The job of spreading the word about the post, checking if the post resonates with the audience, getting links, engaging the audience… There is a lot to do to make sure the whole blogging venture is not turning…
Getting traffic from Twitter is easy, right? You tweet a link to your newest blog post and people click. If you have enough followers you get a ton of traffic from your tweet. That’s what many bloggers think. And the first complaint I hear about Twitter marketing is that people have no clue how to get followers – because to…
Blogging is not simply writing and publishing a text. Even if it is an excellent text. A good blogger has a ton of tasks that already start long before the blogger even starts to write a blog. And not doing all of this will most likely result in writing a ton of blog posts but never seeing the kind of…