5 Ways to Optimize Customer Service to Reduce the Need for Direct Service

The following is a guest post by Devin Morrissey. Devin writes in his garage and examines car parts in his office.  He aspires to be an eternal student, writing wherever the web takes him. Effective customer service is one of your most valuable assets. Ensuring that customers return to you even after experiencing a problem is essential to customer retention and…

5 Steps to Improve Your Customer Service Using Twitter

The following is a guest post by Patrick Cole. Patrick Cole is an entrepreneur and freelancer. He is also a contributing blogger for several websites. Patrick loves self-education and rock music. Connect with Patrick via Facebook, Google+ and Twitter. Twitter is truly a fantastic program to use to improve your customer service outreach. Customers don’t even need to follow you for…

Social Media Research: Does Social Change the Way People Interact with Brands?

Hubspot recently published a study on how Social Media changes the way people interact with brands. I am not the first one to respond to this study. Jay Baer wrote about how “New Social Media Research Uncovers the Big Problem for Businesses“. I have to admit, I am rather surprised about how insignificant the „changes“ through Social Media seem compared to my…