I miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock. And when it lead to discussions and even fights among marketing bloggers. Discussions that brought the marketing community forward – when everybody had an opinion and stood by it without thinking too much about whether this would anger other bloggers, fellow marketers or…
Are you a writer – or are you a blogger? Both species are closely related – but the blogger is often better off. Especially when it comes to writer’s block, or as you might prefer to call it: Blogger’s Block. If you are a blogger and you don’t know that feeling of sitting in front of an empty blog post…
Are you a social media marketer? Great. Let’s ask what is more important for your audience: Value or Engagement? I know what you are thinking. The answer is of course… engagement. Obvious, right? Wrong! Total horse dung. But nevertheless, I hear this answer over and over again. From social media marketers all over the world. Let’s try to define engagement…
Visuals don’t make the success of your blogging – at least not when starting a new blog. I’m currently in the process of setting up a new blogging project. It’s not my idea but my girlfriends, but Susanna and I will be involved closely. It’s a lifestyle project; the topic is how to lead a more active lifestyle, and we’re…
I send automatic DMs to new followers on Twitter. Wait before you condemn me, though. Because I am pretty convinced that with a carefully crafted automatic DM you can not just not be annoying – you can even deliver value. Even if that value is just a smile on the recipients face. I try to take a more creative approach.…
On August 12 Twitter announced something special: Starting immediately, Direct Messages on Twitter (DMs) will not be subject to Twitter’s 140 character limit anymore. In case anyone is confused: This change applies only to Direct Messages, Twitter’s internal private messaging system. It does not apply to normal Tweets, which are still limited to 140 characters. However, this change is still…
I published an earlier version of this post back in 2013 on our platform exploreB2B. The platform and original post are now gone. But reading it again I believe that this is more relevant than ever – so I decided to add a little more thought to it and publish again today. Below this introduction you will find the original…
Yep, I know – marketing takes time, effort and optimization to work. That’s one of our constant messages here at The Social Ms. But this guy can basically bring his marketing effort to success in 1 minute and 33 seconds. Don’t believe me? Well, watch his marketing video below which formed the base for his companies success – and has…
Do you remember the guy in the video below? Hint: He was a cyclist and was a winner of the Tour de France. Past tense being absolutely correct here. The ad asks what he is on. His answer seemed absolutely perfect – apart from… well, just watch it. Today this ad may serve as a reminder that even perfect ads can backfire…
When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…