Delegating social media tasks within your team is far more complicated than you would think. Why? You will see in a few minutes. But first, I need to start with a personal story. I studied mathematics and computer science. While studying I used to work for a professor doing a variety of tasks. I handled several programming jobs, managed some…
Sometimes very cool marketing can make a bad product shine. But that’s not how it goes usually. And it shouldn’t be this way. Think about it: Do you want your product to shine because your marketing convinces people to buy it? Or do you want people to buy your product because you have a great product that solves a problem…
This article will try to explain why people blog. If you are just looking for a quick, easy and cheap way to get started blogging, please scroll down to the end where we will give you just that. Ok, you got it, people blog for a reason… you just don’t get what that reason is. Here is the post to…
Blogging is dead… Sound familiar? I heard this a million times. I even said this myself, once. I believed it. It’s bullshit. There is nothing quite so alive as blogging. But there is something that most people do not understand and that I didn’t understand back when I said it. And that is that the blogosphere is a social network…
The following is a guest post by Justin Butlion: Justin Butlion is the co-founder of Feedio, a marketing platform for bloggers that focuses on RSS-to-email, social media engagement and blogging analytics. Justin loves to write and talk about online marketing and entrepreneurship and is a die-hard English Football fan. Us bloggers are living in a golden age when it comes…
Startups need attention and a very relevant technique to gaining attention is maintaining a healthy relationship with bloggers. Bloggers (no matter how popular) need content, things to write about and news to spread. Sounds like a joint venture made in heaven? True – but as always, things aren’t that simple. The Diversity of the Blogosphere The Blogosphere is made up…
Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…
We are currently working on a project that involved asking people about their problems and fears when starting out in Social Media Marketing – and one of the most given answers surprised me: “I fear saying something wrong, damaging my company’s profile and bringing long term damage to it. Nothing ever really get’s deleted on the internet.” I’m not surprised…
I’ve been smiling all day – and contrary to the headline, the awkwardness of the moment quickly faded away. But let me explain first: As a social media marketer, I used to be active on a lot more social networks earlier in my career. When we were marketing our now offline web service exploreB2B, we were actively using Quora. It…
Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…