The Importance of Marketing in a Lean Startup Environment – The Traffic Generation Podcast

So, I promised to get this done at least twice a week. And then I get lazy for a week and only do it once? Sorry… I’ll be better next week. Anyway – today is about the importance of marketing in a lean startup environment. Because many startups seem to think that lean startup somehow let’s them bypass their marketing…

My Biggest Traffic Generation Mistakes – The Traffic Generation Podcast

It’s still not sunday… why is that important? Listen to the podcast! Other than that, today I discuss some of my biggest traffic generation mistakes. Because traffic generation doesn’t come easy and very few people actually teach how to do it. Even fewer people talk about their failures, so I thought I would. I promised I would add some of…

Why You Still Need a Blog in 2015 – The Traffic Generation Podcast (The Social Ms)

Today this is the second episode of our podcast – yes I know I am early on this one. I actually changed the plan and decided I will do this 2 – 3 times a week. You can still look forward to a set episode on sundays – with other episodes appearing during the week. I hope that is ok…

The Traffic Generation Podcast (by The Social Ms)

Ok, now we have a podcast… Yesterday I decided that The Social Ms need a podcast, so today I started. The Traffic Generation podcast will be a weekly podcast about traffic generation as part of online marketing – it will be released every Sunday and I will highlight my experiences around this topic for this. For this first release of…

Facebook Fanpages: Why We’re All Wrong About Organic Reach

Recently Jon Loomer published a great post about organic reach on Facebook. In this post he carefully explains why organic reach of Facebook Pages is NOT dead. Never was. Facebook is concentrating on giving your content to the people most likely to enjoy it and interact with it. Jon explains the relation between organic reach and content in a lot…

Why You Need to Approach Blogging Like a Business (Blogging Is NOT Art)

I recently made a discovery: Quite a few successful bloggers started their now famous blogs after failing at a different business. Let me give you an example: Uber-blogger Jeff Bullas, who writes one of the most successful marketing blogs in the world. Seven years ago Jeff went through a divorce; his business went bankrupt, and he was 50,000$ in debt.…

The Dark and Immoral Side of Content Marketing

I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well the connection is more visible than…

LinkedIn: Engagement Comes First (and You’re Using it Wrong)

Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…