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Why Surveys Suck

February 27, 2015 Susanna Gebauer

Well, not all surveys suck (necessarily). But the more surveys I see, the more I doubt the value of any of them. Why? Because there seems to be an exponentially increasing use of survey technology without any understanding of how statistics work – and very often no brains behind it. These surveys are less than worthless; they are merely pretending to be…

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