How to Improve Conversions with Exit Surveys

March 22, 2016 Susanna Gebauer

The following is a guest post by Mike Dane. Mike is a digital marketing professional currently working as a PR manager at TruConversion.com He truly loves online marketing and anything digital. He is very focused on his clients. Once he starts work, he is fully committed to his duties and responsibilities at that company. With the help of exit surveys,…

Why Surveys Suck

February 27, 2015 Susanna Gebauer

Well, not all surveys suck (necessarily). But the more surveys I see, the more I doubt the value of any of them. Why? Because there seems to be an exponentially increasing use of survey technology without any understanding of how statistics work – and very often no brains behind it. These surveys are less than worthless; they are merely pretending to be…