The Ultimate Online Tools List

Below you will find a list of tools, services and resources that we love and recommend. The list will be frequently updated.

Note that some of the links below are affiliate links – that means when you visit the target site through these links and buy a product, we will earn a small commission. We will always give our true opinion about a tool and will never recommend something just for the sake of earning commissions.

Social Media Tools


ManageFlitter is simply the best tool for growing a Twitter account based on a follow/unfollow procedure. It is reasonably bug-free (something most social media tools are not!), fun to use and offers the most advanced functionality. Highly recommended!

PostPlanner for Facebook:

The only automation tool for Facebook that I have ever seen, that is completely worth its price. Not only does it allow you to run scheduled posts on your Facebook page easily (even in high volume), it is also great at allowing you to identify content that fits your target audience. Highly recommended.


Bad UI, but high ROI: SocialOomph offers hundreds of features for Social Media in general and Twitter in particular. Its standout feature, however, is the ability to setup recurring queues for Twitter accounts and simply set a time interval for tweets to be posted. If you need this feature – that is what SocialOomph is great at!


StatusBrew is a tool that we recently discovered – it offers some functionality for following and unfollowing people, however, it is no match for ManageFlitter there, however, offer some great automation features for twitter accounts: Automatic DMs and Mention Tweets to either new followers or based on automation rules. It also seems to be almost bug free and it features one of the best UIs in the social media space. Highly recommended.


SocialBro is amazing – yet expensive. They offer in depth analysis of your Twitter account, other Twitter accounts, and self defined data sources. You can segment any of these by various criteria and really get to the bottom of your Twitter presence. They also have a few very unique features like DM campaigns to select lists of followers. That being said, their pricing is high – and probably too high for most. They charge per social contact so it increases over time. It is only worth it if you get enough monetary value out of it. We didn’t so we stopped using it.


Buffer is an amazing tool – mainly for Twitter. It allows you to set up a queue with Tweets that are then sent out at specific times. You can set up the times yourself. This way, you can make sure, that your best tweets are sent at times when your followers are the most active. The free version allows you to queue 10 tweets. You can connect LinkedIn and Facebook accounts as well.


IFTTT stands for: If This Than That, and that is exactly how it works. It allows you to automate common social media, email and web workflows. For instance, if you have a blog, and you publish a post, you can automatically tweet, post to facebook, etc. Popular workflows are saved as recipes and you can search the existing database of recipes or make your own. IFTTT has so many possibilities because it support so many different platforms and technologies. Has to be experienced to really get a glimpse of what is possible.

Proofreading, Grammar and Spelling

Face it: Even when you are a native English speaker – your grammar might sometimes be a bit off, your style might be hard to read or your vocabulary could use a little tweaking here and there. It gets worse when you are not native – like me. But there is help:

Hemingway App

The Hemingway App comes in two versions – free online version and advanced desktop version for $6.99. The Hemingway App online lets you paste your content, analyzes your text and gives you hints on how to improve it. It doesn’t do spellchecking, but it does tell you which sentences to shorten, when you are using too many adverbs/adjectives, etc… Highly recommended for blogging in English!


Susanna wrote a review for Grammarly. It’s essentially like the Hemingway App on steroids: All functionality of the Hemingway App, plus spellchecking, actual grammar checking (the errors that MS Word misses!), style improvement hints and a lot more. If you need all in one style improvement, there is nothing better, but it’s not free – starting at $29.95/month but comes with a free 7-day Trial. But worth every penny and it will make blogging in English a lot easier.

Quick Website Creation:

Sometimes you need to create a website quickly – either a landing page, or even a full site. There are various tools on the web that allow you to do just that.


Strikingly is my favorite tool for this task – it allows me to quickly build beautiful and mobile ready (responsive) web sites literally in minutes. It does this by offering me themes and then basically entering my content into predefined building blocks for my page. When it’s ready, I simply hit publish and Strikingly serves as the hoster. Relatively cheap as well and comes highly recommended.


While I use Strikingly, there is no denying that what it offers in simplicity also means that sometimes its functionality is simply not enough. You won’t build a full scale shop in Strikingly. An alternative is SquareSpace – and you could do that in SquareSpace. The UI is great, but all its features come at the price of added complexity. A quick landing page will cost you three times the time compared to Strikingly, but still this is a recommendation if you need more.

Quick Blog Creation

ToolsIn my opinion there are exactly two viable options here, all others either lack in features or offer no unique benefit.


Tumblr is great because it offers the unique opportunity to start a new blog from scratch with no knowledge at all. Simply register, select a template and go. It doesn’t offer all the different opportunities that WordPress offers – there are no plugins specifically for Tumblr for instance, but still – there is a reason why we use it for this blog! One of the added benefits is that Tumblr itself is also a hugely interesting social network – which can help you grow as a blogger. Some missing features like comments can easily be added via other tools and templates.


If I say WordPress I mean the content management system – not the site on The site is highly limited, and if you go for WordPress at all, then go for the CMS. That being said, you will also need a hosting provider and some technical background knowledge to run your blog this way – yet this gives you a lot of options that you wouldn’t get otherwise. Plugins, integrations, … No need to install it yourself though, look at BlueHost!

BlueHost hosting for WordPress

When you go for WordPress you also need a hoster. In todays world this is simple though. Sign up, select a domain, select WordPress and everything is installed for you. Of all the hosters I know, BlueHost does this best. And they are cheap. There really is no reason anymore not to have a blog.

Email Marketing and Marketing Automation


Drip claims to provide “Marketing Automation That Doesn’t Suck” and for the most part they deliver. Drip is really easy to integrate into your blog or website and helps you collect your email list within. It does offer a few advanced features as well and is really fun to use. The problem right now is that it doesn’t play so well when you need to import email list quite often – because they don’t have an import tool right now. However, when you are just creating all your sites – this one is definitely worth a look.


AWeber is one of the oldest email marketing tools, and really offers it all. A lot of the highly influential bloggers use it, they have every single feature you might ever need built right in. Yet this comes again at the price of added complexity. Still – if you want it all, this is it.

Zoho Campaigns

This is what I use, but mainly because of their flexibility when juggling between lists. I am not completely happy, but it seems I am stuck with it for a while. Wouldn’t be my first recommendation currently – but still worth a look.

Other Recommended Online Tools

OnlinePresskit 24/7 

These guys are friends – yet their service is worth it. Online Presskit 24/7 does 95% of what a PR agency does for 10% of the price. If your online If you are a startup or an expert and you simply cannot afford a PR agency – this is worth it!

I will frequently update this list. Check back in the future!

  • brandkoop

    great list guys! Very useful. Hopefully soon we’ll announce something pretty cool that you might be inclined to add to your list.

    • TheSocialMarketers

      Thank you!

  • Darren Boland

    Not a bad list. I prefer Mailchimp for Email though… Has a pretty good free offer iniitally.

    • TheSocialMarketers

      Thanks – regarding AWeber vs Mailchimp: Thats a discussion for a lifetime. Depending on what you are doing you should really have a look at Drip – not the cheapest, but well worth the price. Quite specialised though.

  • Bill

    Great list of tools. These automation tools and a great content calendar allow effective and efficient content marketing strategy implantation.


    Hey, I am glad that I found this list. Thanks for sharing. 🙂

  • Brian Martin

    Great list! Gotta love for productivity – great for social marketers designers teams. Mailchimp integration included

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  • Richard Sperber

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  • Anna Franklin

    Great list. This has given me a few things to check out. I use Grammar Girl quite a bit. I love my Hootsuite. I do all my social scheduling in that, although I’m yet to get the sort of detail in the reports I’m really after. Scheduling posts really helps and means I can get more posts done and easily change the schedule as well. I’d add that to the list.

  • Nizam Khan

    Useful list! I know some of these tools, but it’s good to know more. Thanks for sharing 🙂

  • Intelligence Group

    Thanks for your insight! It’s very useful information.

  • Brian Mcneil

    This is a great list and I wonder if it is possible to add to a Social Lead Generation Subtitle and include Easypromos app – The Survey Maker has notable features.

  • Sarah K Hayes

    Hi Susanna and Jonathan! Thanks for this list, very cool! We are also a European Start-up … you might like to have a look at us for the e-mail marketing / marketing automation… easy and powerful (and you can choose to keep all your data inside the EU too ;))! Would be happy to walk through a demo with you!

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  • Jay M

    Great List for Tools online use…..

  • Lorena Guerrero-Gallardo

    I wish I would know before Blue Host. Thanks

    • Newbie Blogging

      Hi Lorena, there are alternative Web hosting providers that are as good as Blue Host (to say the least) I personally enjoy hosting provided by SiteGround

      • Miranda

        Site Ground is great. While Blue Host and Site ground appear similar, there are differences that are important
        When I was making my decision this article swayed me.
        I have had an amazing experience with Site Ground. The few times I have had to call them for questions, their customer service blew me away with their professionalism and responsiveness.

  • Marta

    Hi Jonathan and Susanna! It’s a great job that you’re doing. It’s be awesome to see your review of Sotrender ( someday! Hope you’ll give it a shot!

  • Evelina Šaulytė

    Great list that could be never-ending 🙂 Another great online tool that could go on this list is InvoiceBerry – an online invoicing software to create and send invoices, quotes, track expenses. It is widely used by many small businesses and freelancers. Might be a useful online tool for many readers of this post 🙂

  • Zotabox

    Wonderful list but one important overlooked category is onsite marketing tools such as promo bars, social buttons, popups and other original tools to increase subscribers and sales. Zotabox has 10 such hi quality tools in one app. Half are free forever and half are part of our low priced premium package. I hope you will include us on your next update. Thanks for compiling this list.

  • ClickShift Marketing

    Love this article. Would to see you do something similar for lead generation. I work in the space and am always interested to see new tool sets and other peoples experience with them.

  • Jim Hughes

    Awesome list. I would add EverNote to the list. I use Evernote extensively for all my note copulation. It is available from the smart phone, smart tablet, and your laptop / desktop. http://www.donotpanicmediasolutions.

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  • Mona sharma

    The work of marketing starts way before the actual product launch. A
    good Marketer do market reasearch to find out product demand, look for
    the prospective customers, a suitable brand ambassador, look for social
    forums which can be used to engage right set folks. Some marketers even
    create a basic persona of their buyers to understand their needs.

  • Disha Dinesh

    Hi guys! Awesome list! Hadn’t seen a lot of them before I read the list. Thanks! Would love to have you review if that’s possible.

  • kcpravin

    Awesome list, Jonathan & Susanna!! Hemingway App looks very Interesting. I invite you to try SMhack ( when you get time.

  • Monika

    Very useful! I’d add Synerise: to the Email Marketing and Marketing Automation list, it’s one of the most comprehensive solutions for business in the market, which uses artificial intelligence, semantic web, predictive analysis, machine learning and marketing automation in order to understand the customers better.

  • Stephen de Jager

    Fantastic list guys, thanks for sharing such value content!

  • Mariana Klober da Silveira

    Great list, thanks. I’d also add once it’s an all-in-one content maarketing platform. I used it and it’s amazing how my team’s content productivity and assertiveness has grown! I love it!

  • MoneyPenny

    Very useful tools 🙂 I think MoneyPenny Invoicing and Time tracking would be interesting to the readers. MoneyPenny is designed to help you deal with all the paper work – it includes invoicing, employee time tracking, timesheet calculator, expense tracking, simple CRM and project overview.

  • Aaron Junior

    In a word, incredible………..

  • zoezuniga

    Thanks for your wonderful list and great emails, I save everything you send. and the blog is great. Have you guys heard of mailer lite? I am just starting my blog and was looking at convert kit, drip, mail chimp and aweber when I came across a recommendation on another list of tools for mailer lite. It does not see like many people are using it yet but it seems to be comparable to convert kit only even better for less.

  • Illya Protasov

    Hello Susanna and Jonathan! Thanks for this list! We are also a Russian start-up. We will be happy if you look at our social media analysis / content analytics tool. Popsters tool can analyze any accounts in supported social networks.

    If you want, we will be glad to provide longer access to the service than the trial!

  • Leo Lovekin

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  • Leo Lovekin
  • GreyShone

    I personaly use Grammarly and use its chrome extention. And for automation we use and see results)

  • George Ionita

    Great list and very good information guys! I would like to also add to your list. They have a quick email validation API for real time verification, 98% accuracy and detection for spamtrap, catch-all, donotmail and abuse emails. Also, the support team is very responsive and professional.
    Best regards!

  • suadev

    Great list guys! I really enjoy the way you present valuable information in each article. I would like to suggest another great tool that I’m using for more than 1 year It’s a mass email verification that help me increase deliverability of my email marketing campaigns.