It is summer. Some of us have some free time to chill, sit in the sun – and improve your marketing skills.
This list contains social media marketing books for advanced marketers as well as for beginners. There are books with very actionable marketing tips and step-by-step instructions to social media marketing success. There are some more strategic books and there are also books that cover the basic understanding of how social media works.
I am fairly sure that you can find at least one social media marketing book in the list that can help you to get better results from your social media marketing efforts!
1. Hit Makers: How to Succeed in an Age of Distraction
Derek Thompson
Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:
FREE Step-by-Step Twitter Marketing GuideFREE Pinterest Marketing Ebook
Let’s be challenged to ask questions and change your point of view!
2. The Choice Factory: 25 behavioral biases that influence what we buy
Richard Shotton
Learn about the reasons why people buy – and why they don’t buy. Read about examples and theory behind behavioral science and use it to make your marketing campaigns more effective.
3. Networking in the 21st Century: Why Your Network Sucks And What To Do About It
David J.P. Fisher
The reason is simple:
A network is a multiplying factor when it comes to business growth. Your network can provide you with a ton of benefits: Customers, partners, guest posting opportunities, content partnership, a recommendation – the possibilities to win with your network are endless. And this book shows you how to grow your network fast with the right people – and how to use this network.
Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:
FREE workbook: CREATE AWESOME BLOG POSTSFREE Beginner's Guide: START A BLOG
4. Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits
Jeremy McGilvrey
- grow your followers
- turn followers into money
That results in many people desperately trying to grow their followers. But that does not guarantee success if you cannot turn them into paying customers.
This book is all about getting targeted (warm) leads – even when you don’t have many followers. Yes, some of the tips can be found elsewhere – that is simply because not everybody else is wrong about Instagram works. But this book provides you with.
5. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Carlos Gil
If you know how social media marketing still works when everybody and his grandmother are competing for attention listen to Carlos Gil.
6. Social Media Marketing Workbook: How to Use Social Media for Business
Jason McDonald
Learn how to get started and never get stuck. That sounds just like your dream? This book will be the guide you need if you want to get started but don’t know how and where to start.
7. Digital Trust: Social Media Strategies to Increase Trust and Engage Customers
Barry Connolly
8. YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
Sean Cannell
This may not be your best choice if you already are a professional YouTuber and looking for the secret to making the next step. This is for beginners who need some help to find their way around YouTube and the many options you have to grow faster.
9. Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition
Mark Schaefer
Whether you are an executive, startup founder or small business owner, this will answer many of your first questions. This is not an advanced marketing book for social media marketing experts looking for the next big idea. This is a book for beginners who need a starting point!
10. Content Mavericks: How to Grow Your Business with Insanely Shareable Content
Andrew and Pete
This book is about cutting out the wasted hustle and focusing on the necessary steps to make your content work in favor of your business marketing. This book is a step-by-step process to build your online presence based on content and develop a content marketing strategy.
11. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Joe Pulizzi
Joe Pulizzi of The Content Marketing Institute breathes content marketing. He may not have invented it, but he certainly knows how to put content to great use, develop a content strategy – and what kind of content it takes to succeed!
12. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
Russel Brunson
Russel shows you the complete process of positioning yourself as an expert in your field and how to make people absolutely crave your knowledge.
13. Storynomics: Story-Driven Marketing in the Post-Advertising World
Robert McKee
The how-to guide for creating helpful, informative, attention-grabbing content. This book will show you how to use this content to engage and interact with your potential customers and turn it into effective marketing.
14. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley
Nothing fancy, or complicated. Just plain good advice on writing better content.
15. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
If your audience trusts you as a marketer, your job is half done. And this book tells you how you can use your stories to build trust.
You will learn what makes a good story – and how you can use these stories to sell more products.
16. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Seth Godin
It takes a thorough look at building a brand and how relationships work not only in the
17. Shareology: How Sharing is Powering the Human Economy
Bryan Kramer
Bryan Kramer takes a thorough look at the power of human-to-human interaction and
18. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Hyder
You will want to put this book down over and over again, because you simply have to sit at your computer and implement what you learn.
However, if you are already a marketing pro, the marketing tips from this book may be a little too basic for you.
19. Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Brian Halligan, Dharmesh Shah
Inbound marketing is the solution for people who are not comfortable with classic “sales” – when you still need to sell…
20. Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
This book provides you with a ton of actionable ideas and examples on how to connect to your audience and customers. You learn how to enchant your audience so that you can build up genuine interest in your products.
21. The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does
This book is stuffed with information and graphics to explain it.
Even if you already know a ton about marketing, this book will help you figure about which are the important parts of your marketing process and which ones to ditch.
22. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Dave Kerpen
Learn from a ton of examples how you can use social media in various use cases and situations.
23. The Art of Social Media: Power Tips for Power Users
Guy Kawasaki, Peg Fitzpatrick
If you are interested, go for the Kindle edition of this book as it contains some helpful links to apps and related content.
24. Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Neil Patel, Patrick Vlaskowits, Jonas Koffler
This might not be the best hands-on advice book that you can use as an action plan that you can follow. But you will get a ton of motivation and inspiration from this.
25. The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World
Danny Iny
Danny Iny explains the audience-first approach and how it is going to change your business thinking and marketing strategy from the ground up!
26. Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media
Dan Gingiss
This book explains how you can meet your audience on the channels of their choice. You learn everything you need to know about how to create a positive customer experience with real life examples.
If you work in customer care this book is a must read.
27. The Social Traffic Code
Jonathan Gebauer, Susanna Gebauer
Yes, this is a book written by me and Jonathan.
We give you a proven process to get reliable traffic from social media without paying for advertising. This book comes with step-by-step action plans to guide you to more traffic from social media within days – and you can scale this traffic success!
If you are looking for a place to start your social media traffic generation journey with a foolproof process and a thorough marketing plan, this book is for you!
28. The Complete Guide to Facebook Advertising
While we are not necessarily fans of advertising it is a practical way to reach social media and business success – if you have the necessary budget.
But Facebook advertising is not a process that you can set up easily without any knowledge. Use this book and get far better results for your good money than without.
This book includes a lot of screenshot graphics to explain everything and guide you through all the important steps.
29. Instagram For Business For Dummies
Jennifer Herman, Eric Butow, Corey Walker
You get a ton of practical examples for all the major features and best practices.
If you want to get started with Instagram (or you are on Instagram but are not seeing results), this is the book you should get.
30. LinkedIn In 30 Minutes: How to create a rock-solid LinkedIn profile and build connections that matter
Angela Rose
If you already are a LinkedIn Pro this book may not be your best choice. If you are a beginner trying to utilize LinkedIn this book can help you to optimize your profile and even increase traffic from LinkedIn
31. Grow Your Twitter Account Like A Pro
Jonathan Gebauer, Susanna Gebauer
This book gives you the exact process not only we but some of the major social media influencers have used to build their traffic. We also show you a bunch of tricks and tweaks to easily multiply your marketing results from Twitter.
And the best thing? You can use tools to automate a lot of your Twitter marketing.
Which social media marketing books or books about related topics like content marketing did you recently read? Which books did give you the best advice to develop new marketing tactics? Did I miss any important social media marketing books? Which social media books can you recommend? Let us know in the comments!
And if you are looking for more great marketing books you might be interested in our list of awesome blogging books or these great digital marketing books.
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