The following is a guest post by Michael Akinlaby. Akinlaby is the founder of RankRain, a marketing agency that specializes in search engine optimization (SEO) and content marketing.
Guest blogging is a powerful marketing strategy for digital marketers who know how to use it. Through guest blogging alone, you can go from an unknown, to become a web celebrity. Through guest blogging alone, you can build a successful business on the web.
Let me give you real-world examples of people like you who tapped into the power of guest blogging.
Danny Iny started Firepole Marketing (now Mirasee) with nothing back in 2011. He had no traffic. No subscribers. No relationships with any influencers in the marketing industry. According to Danny, he was over a quarter million dollars in debts. He had created a startup before, and he failed.
In just a few short years, Danny transformed Firepole Marketing into Mirasee, grown the business to multiple seven figures in revenue and a team of almost 30 people spread all over the world.
Don’t forget that Danny’s first startup failed.
What was Danny’s secret to creating a successful, profitable business this time? The answer is simple and pretty straightforward, and just two words:
He wrote over 80 guest posts to grow from 0 to 23,000 monthly pageviews just within a very short time.
Let me tell you another interesting guest blogging story:
When Alex Turnbull started Groove, one of his goals is to generate $100,000 monthly revenue.
I want to tell you that Groove has surpassed $100,000 monthly revenue today. Today, Groove has another gigantic goal:
To generate $500,000 monthly revenue.
Surprised? Don’t be surprised.
How did Groove achieve its first goal of making $100,000 monthly revenue?
According to Alex, back in mid-2014, Groove got more than 1 million people through guest blogging alone.
Alex guest posted on blogs like OnStartups, Shopify, KISSmetrics, Buffer, AngelHack and Copyblogger, and the impact was huge. In fact, the guest post on Buffer was shared more than 10,000 times on social media, and it made Groove an emerging leader in help desk software niche.
There are more successful people like Danny and Alex, who tapped into the power of guest blogging to build successful businesses within a short period of time.
Let’s talk about you.
How can you tap into the power of guest blogging to build a successful business on the web?
There are 7 ways you too can tap into the power of guest blogging:
1. Guest Blogging To Build Your Brand
There’s power in branding. Branding helps you stand out in your niche. An effective branding strategy could establish your business as the #1 in your niche.
What’s the benefit that comes with being number one? It means you’ll have a large market share in your niche or industry.
For example, what comes to mind when you think of search engine? Google.
Google has established itself as the number one search engine in the world. It achieved that through effective branding and building quality product and services.
What comes to mind when you think of smartphone? Apple.
Apple has established itself as the number one smartphone maker in the world. Apple may not be shipping the highest number of smartphones, but it takes 92% of profits in the entire smartphone industry.
Think about it:
Roughly 1,000 companies make smartphones. Just one reaps nearly all the profits? That’s the power of branding. Apple is better at branding than Samsung, Motorola, HTC and the rest. And that is why it is the most profitable smartphone company.
I know I’m talking about Google and Apple. But I’m trying to convey an important point here:
If you can brand your business just like Google and Apple are doing, you’ll be far more profitable than your competitors.
The good news is that through guest blogging, you can build a brand for your business. By appearing on relevant, authority blogs and delivering amazing contents on a regular basis, you’ll get and keep the attention of prospects.
As a result, people would start mentioning the name of your business in the pub, conferences, and social media. That’s the power of guest blogging. It creates and spreads awareness about your business.
For example, maybe you’re a clothing company. By regularly guest blogging on authority fashion blogs and creating high-quality, entertaining contents, people will remember your company when next they want to buy their favorite outfits.
2. Guest Blogging For Credibility
Credibility is a powerful force on the web. There are millions of sites, blogs and writers online. You don’t trust every site you visit. Do you? A site must appear credible before you can trust it.
There are many things that contribute to the credibility of a website like the design, spelling, reviews, site speed, a picture of yourself, and so forth. Out of them all, appearing on authority sites boosts your credibility the most.
People want to see authority and established sites or people mentioning your business name (or personal name).
If you’re a freelance writer, for example, people want to see you appear on authority sites before they can believe that you’re credible. Authority and established sites won’t mention or link to any site they can’t trust. If you can gain a link or mention from an authority site, it would boost your site’s credibility. And you can show that to your site’s visitors.
For example, Kristi Hines shows you the authority sites she has appeared on as soon as you land on her site.
This boosts her credibility, and you’re likely to hire her services.
When you visit Brian Dean’s Backlinko site, you’ll see sites he has appeared. Then, you start believing that he’s indeed credible in his niche.
The fastest and easiest way to start getting featured on authority sites is to guest blog on them. When you approach authority blogs with a high-quality post idea, they’ll receive it open arms. They may even let you become a regular contributor like Neil Patel is doing on Entrepreneur.
Frequently guest blogging on authority sites boosts your credibility.
3. Guest Blogging For Traffic
Traffic is the biggest hurdle when running a business online. You won’t make a dime if you have the most attractive website online, and no one visits it. The good news is guest blogging solves this traffic problem.
According to Ramit Sethi, he was able to get thousands of readers to his blog within a week by tapping into the power of guest blogging.
You’ll often see guest posts all the time online. It’s because it’s been proven to be very effective.
It gets interesting when you see someone like Noah Kagan, a popular blogger guest posting on Sean Ogle’s blog. In case you don’t know, Noah created 2 multi-million dollar companies online, and grew his email list by 700,000. Yet, Noah is willing to sit down and write a guest post on a less popular blog.
Pat Flynn is a popular blogger and very successful. In fact, he has generated over $3 million marketing on the web. Recently, Pat published a guest post on Ana Hoffman’s Traffic Generation Cafe.
If a person like Pat took the time to write a guest post despite all the success he has achieved, why not you?Even Pat wants more traffic to his site.
Guest blogging can generate a massive wave of traffic to your blog.
4. Guest Blogging For Email Subscribers
You’ll often hear internet marketers say that the money is in the list. The statement is true.
When you have a list of people who care about your topic, blog and contents, there are more likely to buy your products again and again. They may even recommend your product to their family and friends.
According to a study, it says for every $1 invested in email marketing, $40 ROI is realized. That’s 4,000% returns!
Email marketing is the best channel to create awareness for your products. People who have given you their email are more likely to buy from you. The amazing thing is that you can tap into the power of guest blogging to build a list of thousands of email subscribers.
Gregory Ciotti used guest blogging to build 36,733 email subscribers for HelpScout.
Guest blogging also helped Bryan Harris gained 546 new subscribers
That’s just a single guest post.
If you’re looking for the cheapest and effective way to gain valuable customers for your business, guest blogging is the way to go for you.
5. Guest Blogging For Social Media
The truth is, social media, when used strategically over time, is the most powerful form of marketing the world has ever seen. Just a single tweet from an influencer can launch you into stardom. Social is growing in importance, even more than search.
According to Shareaholic, social is now the #1 source of referral traffic to content on the web.
Data from traffic analytics firm Parse.ly says Facebook now send more traffic to news than search.
What does this tell you?
It tells you that social media is no longer a fad. It is a trend and is growing stronger every passing year.
Guest blogging can help you take advantage of social. You can grow your Twitter, Instagram, Facebook, LinkedIn and Pinterest followers through guest blogging. Social is the present and the future. You must ensure that you don’t miss out.
Guest blogging can help you grow your followers count so that the future of your business is safe in case Google loses the competition war with social media. When you guest post on authority sites, they allow you to show links to your Twitter, LinkedIn, Facebook and Instagram profiles.
For example, Entrepreneur lets you link to your social accounts.
6. Guest Blogging For Networking
You’ve probably heard it said many times that it’s not what you know, it’s who you know. That’s even truer in the online world. It’s not what you know in life or business; relationship is everything.
To build a successful business on the web, it’s not what you know.
Now, forget everything you’ve read in this article. Remember this one thing: Building your network is the key to building a successful business online. Ironically, guest blogging is a powerful strategy for building relationships online.
Almost every web publisher wants one thing: Traffic.
But traffic won’t come overnight. Consistent contents are what brings traffic.
I’m not talking about just any content here. I mean high-quality, engaging contents. To many bloggers, the process of creating high-quality, engaging contents is a tough challenge. In fact, 40% of content marketers said producing engaging contents is their number one challenge.
As you can see in the image, producing enough contents is the second challenge that 20% of content marketers face.
What if you can just give them engaging contents in the form of guest posts?
What if you can do this on a regular basis?
You’ll be solving the two biggest challenges many bloggers and content producers face. You’ll be putting smiles on their faces.
By doing this, you’re giving bloggers what they want. They will surely repay you back. If you reach out to them for help, they will surely help. This helps you build a successful business.
Many bloggers have a huge amount of followers. You can leverage it to build a successful business. But you must first help these bloggers by giving them valuable contents for free.
7. Guest Blogging For SEO
There’s a reason why I made this the last point here: Guest blogging for the sole purpose of building links is simply spam. Links should be the last reason why you’re guest blogging.
Aggressively link building from guest posts would land you in trouble with Google, and your site may get penalize as a result. Guest blogging for the purpose of SEO isn’t a bad thing. It just shouldn’t be your sole reason for guest blogging.
You’re good with Google as long as you’re providing real value through your guest posts. As long as you’re not stuffing anchor texts throughout your guest post, then you’re safe.
Guest blogging is a nice way to improve your rankings on search engines. Guest blogging builds the authority of your site in the eyes of Google and others.
Here are some few things you must pay attention to when guest blogging:
- Only post on relevant blogs
- Avoid using rich anchor text
- Share the link love across your industry
- You should only link out wherever it’s appropriate
You’ll succeed as long as you do all these.
Note from Susanna:
This article is now over two years old, and I often get asked if Guest Blogging is still a thing. The answer is “yes” if you write for an audience!
There are so many benefits from guest blogging. Guest blogging is a very valuable strategy to push a new business to more visibility. And even though it may be harder when you are an unknown blogger to get your content accepted on major blogs, your benefits are still huge.
And guest blogging for SEO?
Google keeps repeating that guest posting for link building is bad. In reality that is only half the truth. I your content is valuable for your audience, you will earn a credible link that will help to improve your SEO rankings!
Getting your guest post accepted on a blog is only one small part of guest blogging success. There are tons of little things you need to know and consider to get maximum benefit from your guest blogging efforts!
Get this easy to follow step-by-step guide now and grow your small business big with our ebook “Write. Publish. Grow. The Ultimate Guide To Guest Blogging!”