I send automatic DMs to new followers on Twitter. Wait before you condemn me, though. Because I am pretty convinced that with a carefully crafted automatic DM you can not just not be annoying – you can even deliver value. Even if that value is just a smile on the recipients face. I try to take a more creative approach.…
Sometimes I am shocked by how many wrong perceptions and misunderstandings of Twitter are presented as professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…
A while ago we went to a startup event where a person representing an accelerator said: „every entrepreneur needs to be on Twitter.“ And he is dead right. He continued by saying that he would not get why so many founders, especially in Germany, are still not on Twitter. That is something that is not only true for entrepreneurs. And…
The following post is a guest post by Olga Egorsheva, the CEO of the marketplace for social media content, lobster.media. Lobster makes it possible for anyone to earn money by selling licenses for the photos they have already published on Instagram or Flickr. Olga is Russian by origin, lived in France, Norway and Germany, and started the company in London with…
Twitter marketing seems to be an easy and straightforward way to reach out to your target audience. You have 140 (now 280) characters to talk to your followers and build a connection. But there is so much more to Twitter marketing. It is no secret that we here at The Social Ms are huge fans of Twitter. The reasons are…
We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…
As you might already have found out – we are fans of a Twitter tool called . We have already written a review about it, and we are constant users – because it offers incredible features to manage and grow Followers for Twitter accounts of any size. Today I want to show you how to make sure that your Twitter…
Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…
We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…
by Susanna Gebauer (@dreckbaerfrau) There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers on social media. Yes, I admit, sometimes (as with Facebook ads for Fanpages) both are the same. But there are other ways to target than via paid ads, and often they make the difference between an acceptable…