Twitter has been well present in the news in the past months – or even years. Recently, Twitter again appeared in my news feed with some major changes to Twitter’s rules on spam and bulk tweeting. Now, it is about time that we covered some of the new rules and how they may impact your marketing activities. What has been…
I have written countless articles about how to use Twitter to grow your business. We have published articles about starting with Twitter, how to get into growth mode, how to optimize your tweets for better results and how to use Twitter to drive tons of traffic to your blog. Still, we get a lot of questions on how to do…
Yes, I am a marketer. And yes, Twitter is one of my main marketing channels. We do get a large part of our traffic from Twitter. But I love Twitter for totally different reasons. I love Twitter because I have some use cases where Twitter simply is the best channel. (This post is not about starting a Twitter account and…
I love Twitter. And I hate to see Twitter struggling. I’ve invested a lot of time and effort to reach my personal success with the help of Twitter. But while the community on Twitter is awesome – and does hold some truly special qualities for participants unmatched by any other social platform, Twitter is a business – and as a…
Some of you probably know that we drive a ton of traffic from Twitter. In addition, we also drive a ton of signups from Twitter. And that does not only work for The Social Ms – it already worked for our former startup exploreB2B where we not only drove traffic but also signups, publishers, content partners and a lot more.…
Some of you may be aware of the recent incident on a German highway that involved a Tesla and inspired Elon Musk to a good deed that is running through the press these days. This story is not the first time Elon Musk showed that he is a master of using Twitter’s superpower for branding and marketing. There have been…
I would never have thought that one day I would say that Neil Patel is wrong about anything. I am a fan. I think he is one of the best marketers out there. His blog is one of the few marketing blogs I read regularly and even subscribed to. I listen to his webinars. If I am searching for certain…
Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks. The important Twitter facts seem to elude the average entrepreneur and blogger. Somehow it seems that the benefits of being active on Twitter are not overly obvious. And regardless…
Talking to many people who are not marketing professionals, founders, young business owners and bloggers I realized that there are many mistakes you can make with Twitter. And these Twitter mistakes can easily lead to frustration and lack in positive results. The feeling arises that „Twitter is not for me“ for some routines that can be easily changed and adapted.…
While preparing my slides for the upcoming Webinar about the Twitter hacks that helped us turn Twitter into a traffic, lead generation and sales powerhouse, I wondered which things changed on Twitter since we started out and if anything significant was among it. After all, we started growing our Twitter presence almost 5 years ago, and the question whether our…