Do you know all the tools you can use with Twitter and how you can use them? There is no other social network where there are so many tools to help you get the most out of your efforts. The problem is to always find or know exactly the tool you need right now. We have already written a lot…
Earlier this month we launched our first course outside the Traffic Generation Masterclass. This first individual course is all about Twitter – and it is awesome: The Awesome Twitter Course. Many of you have asked us for more information about this course: Why we think Twitter is so important for Social Media marketing and what exactly can you expect in…
Last week, I told you my story about how I had to become a marketer to lead our startup to growth and how “Twitter made me a marketing pro.” Thank you for listening to my story and for being interested in Twitter marketing success. By recognizing the significance of Twitter in the marketing space, you already are on a good…
In my last post a few days ago I told you how Twitter made me a marketer. I talked about the time when I registered for Twitter without any idea of how to use it and how over the years Twitter turned into our most important marketing channel, and I turned into a marketing pro. The question is: Why did…
A few years back when we founded our publishing platform exploreB2B I had my first contact with Twitter. And to be honest, I had no clue. I created my personal Twitter account for the single purpose of giving our new company account a first follower. I did not plan to use my personal account for the simple reason that I…
It is no secret that we here at The Social Ms have a strong Twitter presence. We use the follow-unfollow strategy to grow our Twitter accounts. We use some Twitter tools to help us do this. We mainly use ManageFlitter. But for some accounts we also use Tweepi, because I rather like the follow options and how accounts I potentially…
Twitter is famous for its short updates. It is not only part of how it looks and works, but it is also one characteristic which influences how people communicate on Twitter. You really have to get down to the point, because you only have 140 characters to tell your whole story. What has been a major challenge to many marketers,…
There is a lot of unused power in Twitter conversations. Many people, active on Twitter, tweet. They may even do so successfully. But there is much more to Twitter than simply tweeting quotes, links or statements. There is a tremendous power to unleash in Twitter conversations. The simplest way of using Twitter conversations is to monitor hashtags, keywords or phrases…
There are millions of people on Twitter. Some of them are worth to connect to and others you rather do not want on your list of friends and followers. There are many reasons why you should keep your eyes open for rather spammy Twitter accounts and accounts you rather do not want to associate with. Especially when you go for…
Sometimes I am shocked by how many wrong perceptions and misunderstandings of Twitter are presented as professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…