Rumors: Is Twitter Going to Remove The 140 Character Limit?

Twitter is famous for the short updates. It is not only part of how it looks and works, it is also one characteristic which influences how people communicate on Twitter. You really have to get down to the point, because you only have 140 characters to tell your whole story. What has been a major challenge to many marketers, social…

4 Awesome Twitter Conversations With Amazing ROI

There is a lot of unused power in Twitter conversations. Many people, active on Twitter, tweet. They may even do so successfully. But there is much more to Twitter than simply tweeting quotes, links or statements. There is a tremendous power to unleash in Twitter conversations. The simplest way of using Twitter conversations is to monitor hashtags, keywords or phrases…

Social Media Fail: Twitter is Not Just About News

Sometimes I am shocked how many wrong perceptions and misunderstandings of Twitter are presented as the professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…

Startup Marketing: 3 Things to Do Now (even if you don’t have a product yet)

Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. And we would even suggest looking into some of these BEFORE you actually decide…

11 Reasons Why Twitter Is a Great Starting Point to Grow a Social Audience

A while ago we went to a startup event where a person representing an accelerator said: „every entrepreneur needs to be on Twitter.“ And he is dead right. He continued by saying that he would not get why so many founders, especially in Germany, are still not on Twitter. That is something that is not only true for entrepreneurs. And…

Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…