Whenever I explain the combination of social media, content marketing, and lead generation to someone, there is a point in the conversation when my conversation partner realizes: Ok, this may take a while before I get leads from this. That is true for the most part, these strategies are not quick win strategies, they are there for people who play…
Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks. The important Twitter facts seem to elude the average entrepreneur and blogger. Somehow it seems that the benefits of being active on Twitter are not overly obvious. And regardless…
A small business marketer often is the owner or founder of the business itself. They have limited time for marketing. On the other hand, there are numerous social networks, all offering some way to market a business. And there are also huge differences between the networks. Some are easy to start a new presence; some are rather complicated to find…
At its core, Twitter has been almost the same over the past couple of years. While other networks had major changes, Twitter still is the same old messaging network with 140 characters at the center of all activity. But the truth is that Twitter is changing. Maybe not with big announcements and there are not millions of social media consultants…
Talking to many people who are not marketing professionals, founders, young business owners and bloggers I realized that there are many mistakes you can make with Twitter. And these Twitter mistakes can easily lead to frustration and lack in positive results. The feeling arises that „Twitter is not for me“ for some routines that can be easily changed and adapted.…
Twitter is a very effective social network for marketing purposes. But it is also the social network where many people give up for lack of understanding. In my home country, Germany Twitter has a huge problem to fight off the prejudice it would mainly be for news. And even people who already have some considerable success on Twitter do most…
On Wednesday, February 10, Twitter introduced a „new timeline. Rumors were running around a few days before the release date about Twitter changing to a more Facebook-like feed based on an algorithm. These rumors resulted in the Twitter Hashtag #RIPTwitter to trend on Twitter. Twitter CEO Jack Dorsey joined the discussion in the attempt to quell the fears of Twitter…
A while ago an entrepreneur and investor told me that to him a founder or entrepreneur who is not on Twitter does not exist. He complained that especially in Germany far too many entrepreneurs ignore Twitter and totally miss out on the advantages of being on Twitter. And he is right. Twitter seems to have a huge problem that many…
Are you not getting the engagement and action on your tweets that you are hoping for? Is your audience not responding to your efforts, as you want them to? Maybe you are missing out on the best ways to optimize your tweets for better results! Imagine this: Two tweets with the same link. One gets a ton of reactions in…
Update: Twitter has changed how they handle @mentions. They now make a difference if your tweet is an actual “reply” to a tweet or if you simply mention a Twitter handle. “Replies” will only show to the people tweeting and friends of them. More on how Twitter handles the @mentions and replies can be found on the Twitter help. Twitter…