30 Twitter Facts And Statistics You Can’t Ignore

Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks. The important Twitter facts seem to elude the average entrepreneur and blogger. Somehow it seems that the benefits of being active on Twitter are not overly obvious. And regardless…

8 Reasons Twitter Is A Small Business Marketer’s Best Friend

A small business marketer often is the owner or founder of the business itself. They have limited time for marketing. On the other hand, there are numerous social networks, all offering some way to market a business. And there are also huge differences between the networks. Some are easy to start a new presence; some are rather complicated to find…

10 Twitter Changes You Should Know About – And May Have Missed

At its core, Twitter has been almost the same over the past couple of years. While other networks had major changes, Twitter still is the same old messaging network with 140 characters at the center of all activity. But the truth is that Twitter is changing. Maybe not with big announcements and there are not millions of social media consultants…

10 Crazy Mistakes Many Beginners Make On Twitter

Talking to many people who are not marketing professionals, founders, young business owners and bloggers I realized that there are many mistakes you can make with Twitter. And these Twitter mistakes can easily lead to frustration and lack in positive results. The feeling arises that „Twitter is not for me“ for some routines that can be easily changed and adapted.…

10 Twitter Features You Aren’t Using… You Are Missing Out

Twitter has the reputation of being fairly simple. That sounds easy. It is not. Twitter still comes with a couple of very useful features and functions that help you get more out of the 140 character conversations. Knowing about these Twitter features and utilizing them will let you get more out of your efforts and help you grow an engaged…

16 Quick And Not So Dirty Tricks To Boost Up Your Twitter Marketing

Twitter is a very effective social network for marketing purposes. But it is also the social network where many people give up for lack of understanding. In my home country, Germany Twitter has a huge problem to fight off the prejudice it would mainly be for news. And even people who already have some considerable success on Twitter do most…

6 Facts You Should Know About Twitter’s New Timeline

On Wednesday, February 10, Twitter introduced a „new timeline. Rumors were running around a few days before the release date about Twitter changing to a more Facebook-like feed based on an algorithm. These rumors resulted in the Twitter Hashtag #RIPTwitter to trend on Twitter. Twitter CEO Jack Dorsey joined the discussion in the attempt to quell the fears of Twitter…

5 Great Ideas For Using Twitter – And They Are Not Marketing

A while ago an entrepreneur and investor told me that to him a founder or entrepreneur who is not on Twitter does not exist. He complained that especially in Germany far too many entrepreneurs ignore Twitter and totally miss out on the advantages of being on Twitter. And he is right. Twitter seems to have a huge problem that many…

4 Ways To Optimize Your Tweets for Better Results on Twitter

Are you not getting the engagement and action on your tweets that you are hoping for? Is your audience not responding to your efforts, as you want them to? Maybe you are missing out on the best ways to optimize your tweets for better results! Imagine this: Two tweets with the same link. One gets a ton of reactions in…

The One Mistake That Costs You Your Twitter Success

Update: Twitter has changed how they handle @mentions. They now make a difference if your tweet is an actual “reply” to a tweet or if you simply mention a Twitter handle. “Replies” will only show to the people tweeting and friends of them. More on how Twitter handles the @mentions and replies can be found on the Twitter help. Twitter…