Twitter is simple. But it is not so simple to get your Twitter account to fame. Far more people face utter Twitter failure than seeing Twitter fame. There is a lot that you have to get right, and even more that you can do to go the extra mile and make your Twitter efforts even more successful. Here is your…
Twitter has been well present in the news in the past months – or even years. Recently, Twitter again appeared in my news feed with some major changes to Twitter’s rules on spam and bulk tweeting. Now, it is about time that we covered some of the new rules and how they may impact your marketing activities. What has been…
Getting traffic from Twitter is easy, right? You tweet a link to your newest blog post and people click. If you have enough followers you get a ton of traffic from your tweet. That’s what many bloggers think. And the first complaint I hear about Twitter marketing is that people have no clue how to get followers – because to…
I have written countless articles about how to use Twitter to grow your business. We have published articles about starting with Twitter, how to get into growth mode, how to optimize your tweets for better results and how to use Twitter to drive tons of traffic to your blog. Still, we get a lot of questions on how to do…
Yes, I am a marketer. And yes, Twitter is one of my main marketing channels. We do get a large part of our traffic from Twitter. But I love Twitter for totally different reasons. I love Twitter because I have some use cases where Twitter simply is the best channel. (This post is not about starting a Twitter account and…
Recently we got some comments on our blog how hard it is nowadays to get into meaningful conversations on Twitter and that people would not be interested in talking to each other but only wanted to shout their messages into the world. While I think that it actually did get a lot harder to find conversations on Twitter just by looking…
Some of you probably know that we drive a ton of traffic from Twitter. In addition, we also drive a ton of signups from Twitter. And that does not only work for The Social Ms – it already worked for our former startup exploreB2B where we not only drove traffic but also signups, publishers, content partners and a lot more.…
Some of you may be aware of the recent incident on a German highway that involved a Tesla and inspired Elon Musk to a good deed that is running through the press these days. This story is not the first time Elon Musk showed that he is a master of using Twitter’s superpower for branding and marketing. There have been…
I would never have thought that one day I would say that Neil Patel is wrong about anything. I am a fan. I think he is one of the best marketers out there. His blog is one of the few marketing blogs I read regularly and even subscribed to. I listen to his webinars. If I am searching for certain…
Do you think you know everything about Twitter? I seriously doubt it. Twitter seems to be straightforward and simple in features – and basically, it is just that. But there is more to Twitter than meets the eye at first glance: More features and more innovations than most people know. Twitter moments seem to have passed by more or less…