Why You Still Need a Blog in 2015 – The Traffic Generation Podcast (The Social Ms)

Today this is the second episode of our podcast – yes I know I am early on this one. I actually changed the plan and decided I will do this 2 – 3 times a week. You can still look forward to a set episode on sundays – with other episodes appearing during the week. I hope that is ok…

The Traffic Generation Podcast (by The Social Ms)

Ok, now we have a podcast… Yesterday I decided that The Social Ms need a podcast, so today I started. The Traffic Generation podcast will be a weekly podcast about traffic generation as part of online marketing – it will be released every Sunday and I will highlight my experiences around this topic for this. For this first release of…

Clicks per Share – G+ or Facebook – Are We Doing Facebook All Wrong?

Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…

A Quick Way To Test Your Marketing Assumptions

by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…