Top 5 Favorite Hobbies of Successful Entrepreneurs

The following is a guest post by Jill Phillips. Jill is a freelance writer from Buffalo, NY. She is an aspiring entrepreneur and tech enthusiast, who loves to share her insight on various topics. When she is not writing, Jill enjoys taking photos and hiking with her dog. Connect with Jill via Twitter @jillphlps For anyone with an eight-hour day job, being…

Your Fault, Always. 8 Reasons to Blame the Marketer For Startup Failure.

I’m a marketer. I became a marketer by accident – because I had created a product the world hadn’t seen before – and no one knew how to market it. Well, Susanna and I worked out how to market it right – and when we went bankrupt a couple of years later, it wasn’t because the marketing hadn’t worked. Since…

Why Startups and Bloggers Both Fail at Blogger Outreach

Startups need attention and a very relevant technique to gaining attention is maintaining a healthy relationship with bloggers. Bloggers (no matter how popular) need content, things to write about and news to spread. Sounds like a joint venture made in heaven? True – but as always, things aren’t that simple. The Diversity of the Blogosphere The Blogosphere is made up…

Agility: The one Advantage SMBs and Startups have in Online Marketing

In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another. It is not only Google or Facebook who are changing the rules of the game constantly. Click To…

For Europe, Less Startups May Mean More Success

by Jonathan Gebauer (@jogebauer) First, I need to apologize – this is a social media and marketing blog, and I constantly drift into the topics of startups and Venture Capital. But hey: I run a startup, I love running a startup, and I do believe that I have something to say. Now – let’s get started. I recently wrote an…

The Story of PR, not PR and Something Developing in Between

by Susanna Gebauer (@dreckbaerfrau) When we started out as entrepreneurs with a vision and an idea, to say the least, we were naive. We believed that PR would be a good idea to help with making our new startup know to a larger audience. It could have worked… Like so many other founders we loved our idea, and we firmly…