Marketing Automation – It’s Not All Evil!

Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…

Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…

What Separates A Good Marketer From A Great Marketer?

You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But the results aren’t everything, and the marketing landscape is changing quickly. And…

“Success is a process, not an event”

by Susanna Gebauer (@dreckbaerfrau) I read this remark in G+ yesterday (Shared by Brian Gosur), and it nails down one of the biggest misunderstandings of social media I have to deal with in conversations with clients or potential clients. Many people still believe they can simply snap their fingers in social media and see results. Or in other words, they…

The Two Sides of Trolls – Don’t Feed Them and Don’t Be One

by Susanna Gebauer (@dreckbaerfrau) There is no doubt: In social media the real success comes with interaction, communication and connecting. But sometimes when I look at some comments tweets or posts, I think the author should have kept quiet. Or in other words, the key to good interaction can sometimes be not to interact. Let me tell you about two…

Google is heading in the wrong direction – I decided not to follow

by Jonathan Gebauer (@jogebauer) (Disclaimer: The following represents my personal view of SEO and the monopoly in the search engine market.) There is a reason this blog and this site are called “The Social Marketers” and not “The Online Marketers”: We love social media marketing. We’re not very keen on SEO and SEM. Why? Anything related to Search Engines makes…

Why Even 100,000 Twitter Followers Can Be Worthless

by Susanna Gebauer (@dreckbaerfrau) There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers on social media. Yes, I admit, sometimes (as with Facebook ads for Fanpages) both are the same. But there are other ways to target than via paid ads, and often they make the difference between an acceptable…

The one important value marketers need to remember at all times

by Jonathan Gebauer (@jogebauer) One of the most common social media tips is: “Never spam. Don’t send advertising messages, don’t send sales emails, …” If you ask me, this is bad advice. Here is why: Marketing always consisted and will always consist in a large part of what we today like to call spam. Getting messages out to people that…

The Story of PR, not PR and Something Developing in Between

by Susanna Gebauer (@dreckbaerfrau) When we started out as entrepreneurs with a vision and an idea, to say the least, we were naive. We believed that PR would be a good idea to help with making our new startup know to a larger audience. It could have worked… Like so many other founders we loved our idea, and we firmly…

The Unanswered Question of How Often Should You Post on Social Media?

by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…