When talking about marketing for a young business, I often get the impression that guest blogging is passing by quietly under the radar. For many entrepreneurs, that means they are missing out. And it is not only young founders who could give their marketing the extra push with guest blogging – matured marketers can also profit from writing articles for…
Well, not all surveys suck (necessarily). But the more surveys I see, the more I doubt the value of any of them. Why? Because there seems to be an exponentially increasing use of survey technology without any understanding of how statistics work – and very often no brains behind it. These surveys are less than worthless; they are merely pretending to be…
Recently in the comment section of an article on businesses grow by Mark Schaefer (“Why you don’t want to be Chris Brogan“) a discussion between Jay Baer and Jonathan came up if in today’s internet world Jay would still build his business around a blog or if it even would be possible today to really grow a successful blog. From…
In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another. It is not only Google or Facebook who are changing the rules of the game constantly. There are…
by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…
by Susanna Gebauer (@dreckbaerfrau) I read this remark in G+ yesterday (Shared by Brian Gosur), and it nails down one of the biggest misunderstandings of social media I have to deal with in conversations with clients or potential clients. Many people still believe they can simply snap their fingers in social media and see results. Or in other words, they…
by Susanna Gebauer (@dreckbaerfrau) Measuring is key to marketing success. It is the fine art of marketing. Without measuring what you are getting out of what you are doing, you are flying blind. Numbers are not only for bragging; they are the proof that what you are doing is taking you where you want to go (or that you are…
by Jonathan Gebauer (@jogebauer) (Disclaimer: The following represents my personal view of SEO and the monopoly in the search engine market.) There is a reason this blog and this site are called “The Social Marketers” and not “The Online Marketers”: We love social media marketing. We’re not very keen on SEO and SEM. Why? Anything related to Search Engines makes…
by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…
by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…