The Story of PR, not PR and Something Developing in Between

by Susanna Gebauer (@dreckbaerfrau) When we started out as entrepreneurs with a vision and an idea, to say the least, we were naive. We believed that PR would be a good idea to help with making our new startup know to a larger audience. It could have worked… Like so many other founders we loved our idea, and we firmly…

Do Not Trust: Self-Proclaimed Social Media “Consultants” Are Dangerous

by Susanna Gebauer (@dreckbaerfrau) I am active on Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…

Nothing Is Going To Save Your Social Media If Your Content Is Lacking Passion

By Jonathan Gebauer (@jogebauer) Content creation is at the heart of any successful social media strategy. But there is one thing that will make all the difference between you and all the others out there. And that is the passion you put into your content creation. Passion is what made blogging and bloggers become more successful than established newspapers. Passion…

On Twitter: Direct Message or No Direct Message

by Susanna Gebauer (@dreckbaerfrau) Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we cancelled all our accounts there! A while later Sendible’s CEO got in touch with us, appologized and offered us a couple of months free account to try it again. We…

Can You Learn Social Media and Online Marketing at University?

by Susanna Gebauer (@dreckbaerfrau) Truth be told: I do not even know, what they teach in „Marketing“ at university… Honestly, I am a mathematician turned strategic consultant turned founder/entrepreneur turned marketer. Everything I know about online marketing and social media I learned by doing: By reading blog posts, trying things out, evaluating results, stepping back, thinking again … and learning…

Twitter Marketing That Doesn’t Suck: ManageFlitter

by Jonathan Gebauer (@jogebauer) If you read my recent article about social media strategy or Susanna’s recent article on how to grow followers, then you know that we (like anybody else successful on Twitter) rely heavily on the Follow-Unfollow-Strategy. Basically, this strategy means you follow people and then unfollow those who didn’t follow back after a while. I won’t go…

Clickbait Headlines Won’t Disappear, Because You’ll Never…

by Jonathan Gebauer (@jogebauer) Do you really believe that Facebook’s recent announcement that they will reduce the rank of the famous clickbait headlines will make clickbait disappear? Well, maybe you should take a deep breath, and start thinking. Food for thought #1 – Clickbait will adapt What are clickbait headlines? They are a way of making you click on a…

The Downside Of Social Media Influence – Why You Shouldn’t Listen To Me

by Jonathan Gebauer (@jogebauer) According to some, I am a social media influencer. It might be true although I do not feel like an influencer. There are numerous people with larger Twitter accounts, and numerous people I still look up to. Nevertheless, I guess having over 100,000 Twitter followers somehow pleasures my ego. And, like everyone else, I still like…

Twitter and Content for Reliable Social Media Traffic

by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…

Welcome On Our Social Media Marketing Blog

Welcome. This will be just another social media marketing blog… Just another? Not quite. Unlike most other blogs, we have already “been there” before we started this. This is about our experience on our journey. We will talk strategy, projects, wins and failures, products, experiences. We, that is Jonathan and Susanna Gebauer. We are the founders of exploreB2B, and already…