by Jonathan Gebauer (@jogebauer) Sounds easy, right? Well it’s not that easy – but it’s entirely possible. Most people won’t simply make a living by blogging, but in connection with a freelance business, and some effective social media marketing, it may be just the road you want to travel. Sometimes you just need some positive examples to get yourself motivated,…
by Susanna Gebauer (@dreckbaerfrau) A few days ago, I received a friend request on Facebook. In the PS, it said something like If you keep your Facebook strictly for friends and family – no bad feelings if you do not accept my friend request. – That got me thinking: Who do we connect to in which networks? Which networks do…
By Jonathan Gebauer (@jogebauer) This question often comes up when discussing new projects, online projects in general or even just your consulting fees. And it seems that everyone has his opinion, and they differ widely. Why should I be the one who can answer this question? I started my personal career as a developer. Then, when we founded exploreB2B, I…
Link: What makes a brand successful on Tumblr? unionmetrics: Tumblr is one of our favorite social platforms, and lately has hosted hundreds of the world’s top brands. We wanted to learn more about how these brands use Tumblr. Particularly, we were interested in digging into how brand content performs on Tumblr, how often and when brands post, what they… Reblogged…
by Jonathan Gebauer (@jogebauer) When it comes to online content marketing, you cannot deny that Copyblogger is a big name. One of the biggest out there. They are in the place where dreams become reality. Brian Clark founded Copyblogger as his own simple one-man-band style blog back in 2006, started talking about marketing with content and it grew from there…
by Susanna Gebauer (@dreckbaerfrau) I am sure, some of my readers will already have the response on their tongue: “Social Media is not about selling” – but that is less than half the truth. Most of us marketers (and not only us) would not even be in social media (or maybe only to chat with friends) without the possibility to…
by Susanna Gebauer (@dreckbaerfrau) Measuring is key to marketing success. It is the fine art of marketing. Without measuring what you are getting out of what you are doing, you are flying blind. Numbers are not only for bragging; they are the proof that what you are doing is taking you where you want to go (or that you are…
by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing. And a new generation of marketers is already doing it, changing the landscape of marketing forever. Lowering the costs and generating results that old school marketers can only dream about. You can be one of them! What Is the…
by Susanna Gebauer (@dreckbaerfrau) What makes some blogs/bloggers successful while others are passing by fairly unnoticed? Of course, the first and very important reason is the quality of the content, but there is more to the success of a blog than the content published. I am absolutely sure, there are thousands of blogs out there that I would love to…