Have you heard about Pebble? In case you haven’t, Pebble is the Smartwatch company which is currently disrupting the (smart-) watch industry. Yep, they are competing directly with Apple. But they started doing this three years ago. 12 days ago they launched a crowdfunding campaign for their latest model – the Pebble Time. In just 48 hours, the Pebble Time broke…
Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…
Last week Kim Garst posted an article about various ideas for posts for your Facebook page. Kim writes in the article that you should post several times a day – but I guess some of you have heard about the statistic research stating that the optimal frequency would be ten times a week. In the comments to Kim’s post the…
Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…
If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…
Last week my smartphone was stolen. It was brand new – only in my possession for two days. It was a shiny new BlackBerry Passport – and I loved that phone. For me, phones are there for freeing up time because I can get work done on them – not for wasting my free time watching music videos on Youtube.…
When you are part of the international marketing community, sometimes something happens. Something scary or enlightening. Something that you know will change the way you approach marketing in general. 2014 kicked off with an event of this magnitude. Maybe not in everyone’s perception, but at least in mine. I am talking about Mark Schaefer’s initial post about content shock. Not…
I recently sat in a meeting with potential clients, and during the discussion I had the feeling they expected something else… do you know the feeling? That can be a good thing… It can be a good thing when it means that you didn’t surrender yourself to the temptation of promising things that you are not sure you will be able…
The following post is not really a rant, but it only represents what I, myself am thinking about this topic. Is it just me, or is the online marketing community losing its edge? Is it just me, or is the online marketing community losing its edge? Click To Tweet When I started, things seemed to be different – I found…
You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But the results aren’t everything, and the marketing landscape is changing quickly. And…