For most businesses the summer season means a little slowing down. Fewer customer requests, fewer projects, and deadlines are a bit further ahead. This gives us time to lean back, take a breath and relax. And time to start something we always wanted to do, but somehow there was never enough time. Now with business slowing down and more time…
When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…
The following is a guest post by Nadav Shoval. Nadav Shoval is the CEO & Co-Founder of Spot.IM, an on-site community that brings the power back to the publisher. Prior to Spot.IM, Nadav has developed and founded 4 technology startups. Spot.IM is his fifth venture. Nadav is a technology erudite and a sports addict. Depending on your industry, a high bounce…
Is there a difference between marketing and sales? Of course, there is… Some of you might say the difference is obvious, and some might say there is not so much of a difference. But the truth is while the two go hand in hand it is dangerous not to see the difference – and the connections. Sometimes we get the…
Sometimes very cool marketing can make a bad product shine. But that’s not how it goes usually. And it shouldn’t be this way. Think about it: Do you want your product to shine because your marketing convinces people to buy it? Or do you want people to buy your product because you have a great product that solves a problem…
The Following is a guest post by Oren Ezra (Twitter: @Oren_Ezra). Oren Ezra is the VP of Marketing for Pepperi, the fastest-growing provider of sales apps for manufacturers, wholesalers and retailers. In today’s world, there are few things we can’t learn to do using the power of social media. We have the power to persuade, engage, inform, and especially communicate. While we’ve…
Last week Jonathan and I did a workshop on Marketing for young companies. (In case some of the participants are reading this: I really hope you got something out of it. It was a lot of fun.) One of the questions that came up was „Why aren’t you doing more on Facebook. I know a (German) Social Media Consultant, who…
Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…
Before all marketing interns now hit me: I am not saying you are not doing a good job. That is not what this is about. I have worked with great interns, and they were doing a great job. This is a plea for more acknowledgment of the importance of marketing in (young) companies – and of the good job some…
Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…