The Concept of Communication and Its Importance for Marketing and Products

Sometimes very cool marketing can make a bad product shine. But that’s not how it goes usually. And it shouldn’t be this way. Think about it: Do you want your product to shine because your marketing convinces people to buy it? Or do you want people to buy your product because you have a great product that solves a problem…

How to Use Social Selling to Empower your Sales Team

The Following is a guest post by Oren Ezra (Twitter: @Oren_Ezra). Oren Ezra is the VP of Marketing for Pepperi, the fastest-growing provider of sales apps for manufacturers, wholesalers and retailers. In today’s world there are few things we can’t learn to do using the power of social media. We have the power to persuade, engage, inform, and especially communicate. Click Here…

Why Facebook Zero Is Bulls… and Why Consultants Claim It’s Not

Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…

The Devil in the Marketing Details – Do One Thing Right Before You Try Another

Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…

Pebble vs. Apple Watch – about the Smartest Marketing Decision of 2015, Yet

Have you heard about Pebble? In case you haven’t, Pebble is the Smartwatch company which is currently disrupting the (smart-) watch industry. Yep, they are competing directly with Apple. But they started doing this three years ago. 12 days ago they launched a crowdfunding campaign for their latest model – the Pebble Time. In just 48 hours, the Pebble Time broke…

Why You Will Always End Up Doing Your Marketing Yourself

Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…

Influencers Are Lying and Statistics Are Only Telling Half The Truth

Last week Kim Garst posted an article about various ideas for posts for your Facebook page. Kim writes in the article that you should post several times a day – but I guess some of you have heard about the statistic research stating that the optimal frequency would be ten times a week. In the comments to Kim’s post the…

LinkedIn: Engagement Comes First (and You’re Using it Wrong)

Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…