Marketing Priorities: 5 Things To Do When There Is Too Much To Do

When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…

4 Ways to Increase User Retention

The following is a guest post by Nadav Shoval. Nadav Shoval is the CEO & Co-Founder of Spot.IM, an on-site community that brings the power back to the publisher. Prior to Spot.IM, Nadav has developed and founded 4 technology startups. Spot.IM is his fifth venture. Nadav is a technology erudite and a sports addict. Depending on your industry, a high bounce…

The Concept of Communication and Its Importance for Marketing and Products

Sometimes very cool marketing can make a bad product shine. But that’s not how it goes usually. And it shouldn’t be this way. Think about it: Do you want your product to shine because your marketing convinces people to buy it? Or do you want people to buy your product because you have a great product that solves a problem…

How to Use Social Selling to Empower your Sales Team

The Following is a guest post by Oren Ezra (Twitter: @Oren_Ezra). Oren Ezra is the VP of Marketing for Pepperi, the fastest-growing provider of sales apps for manufacturers, wholesalers and retailers. In today’s world, there are few things we can’t learn to do using the power of social media. We have the power to persuade, engage, inform, and especially communicate. While we’ve…

Why Facebook Zero Is Bulls… and Why Consultants Claim It’s Not

Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…

The Devil in the Marketing Details – Do One Thing Right Before You Try Another

Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…

Pebble vs. Apple Watch – about the Smartest Marketing Decision of 2015, Yet

Have you heard about Pebble? In case you haven’t, Pebble is the Smartwatch company which is currently disrupting the (smart-) watch industry. Yep, they are competing directly with Apple. But they started doing this three years ago. 12 days ago they launched a crowdfunding campaign for their latest model – the Pebble Time. In just 48 hours, the Pebble Time broke…