Marketers talk in buzzwords… we really just can’t help it. Today, let me explain one of those buzzwords: What’s a brand? To subscribe to Marketing in Minutes on any podcast platform, please go here. This podcast was produced with the following equipment: – – You will learn: – What a brand is. – What the power of a clear brand…
Blogging, Podcasting, Youtube, Facebook Live. Your options for creating content are endless. And something is always hot… “Podcasting is on fire right now.” – “You need to start a Youtube Channel.” – “Facebook Live is what everyone does right now.” But when is it really time to start something new? That’s what this episode of Marketing in Minutes is about!…
Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest, we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things. Some failed, some worked (kind of) and some turned out to be marketing superpower. And…
Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…
Have you ever asked yourself why you would need a link shortening service like Bit.ly? You are not alone. The necessity of link shorteners is not obvious – however some of the most surprising marketing tricks can be achieved with link shorteners. In the old days, the main reason for many for using a link shortener was so that links…
Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector. But impressive digital marketing case studies are sometimes hard to find. One reason for that is that it’s often hard for a marketer to identify whether these case studies apply to your exact case before you dive into the actual case…
I hate press releases. It’s neither the fault of specific releases nor the people crafting them. It’s about what they represent. They represent corporate – and I’m not a corporate guy. We recently got a party invite by 99Designs celebrating their new look and design. The invite was accompanied by a press release and an invite to chat with their…
The following is a guest post by Skornia Alison. Skornia Alison works as a social media marketer for a business that offers essay writing service to clients all around the globe! Apart from her career, her passion lies in the world of leadership, mentorship, and entrepreneurship. When people click on your website, you are hoping for some action. You may…
The following is a guest post by JP Misenas. JP Misenas is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact, a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Linkedin: https://www.linkedin.com/in/jollibeats Twitter Handle: @jollibeats @tryinteract Ever since content marketing has…
So, another week, another podcast. Today it’s all about the average social media marketing influencer – and whether you should really follow their blogs. Are they just influencers, or are they really thought leaders? Let’s find out: [powerpress] Reviewed in today’s show are 5 different social media influencer’s blogs: Convince and Convert – Jay Baer Jon Loomer Kikolani – Kristi…