10 Costly Landing Page Mistakes You Can’t Afford to Make

The following is a guest post by Sophia Anderson. Sophia is a blogger and a content writer who is keen on exploring new trends in content marketing and trying them out in practice. She believes in the driving force of positive attitude and personal development. Feel free to get in touch on Twitter. The landing page is a key element in…

9 Basic Principles To Designing and Optimizing a Landing Page That Converts

The following is a guest post by Ashley Kornee. Ashley is a blogger and freelance writer. She always tries to write about ordinary things in a creative way.  You can find her on Facebook and Twitter. What makes the ideal, super converting landing page? Obviously, the trick to creating a great landing page is good design and optimization. The challenge is figuring…

A Quick Way To Test Your Marketing Assumptions

by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…