9 Basic Principles To Designing and Optimizing a Landing Page That Converts

The following is a guest post by Ashley Kornee. Ashley is a blogger and freelance writer. She always tries to write about ordinary things in a creative way.  You can find her on Facebook and Twitter. What makes the ideal, super converting landing page? Obviously, the trick to creating a great landing page is good design and optimization. The challenge is figuring…

A Quick Way To Test Your Marketing Assumptions

by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…