Influencers vs Micro-Influencers (and why you need to care) – Podcast Episode

Influencer marketing was everywhere in the last couple of years. But what is a relatively new development is Micro-Influencer Marketing. In today’s episode of Marketing in Minutes, you will learn why you need to care about micro-influencers: To subscribe to Marketing in Minutes on any podcast platform, please go here. This podcast was produced with the following equipment: – –…

Social Media Marketing Influencer Blogs Reviewed – The Traffic Generation Podcast

So, another week, another podcast. Today it’s all about the average social media marketing influencer – and whether you should really follow their blogs. Are they just influencers, or are they really thought leaders? Let’s find out: Reviewed in today’s show are 5 different social media influencer’s blogs: Convince and Convert – Jay Baer Jon Loomer Kikolani – Kristi Hines…

Targeted Traffic: Traffic Doesn’t Always Equal Traffic

A few days ago Mark Schaefer published a post on his blog about the „vanity“ of traffic, and why marketers should rather look at other metrics. He told the story of the first time an influencer picked up one of his posts and tweeted about it. It was Guy Kawasaki who has a huge Social Media following and Mark Schaefer…

The Downside Of Social Media Influence – Why You Shouldn’t Listen To Me

by Jonathan Gebauer (@jogebauer) According to some, I am a social media influencer. It might be true although I do not feel like an influencer. There are numerous people with larger Twitter accounts, and numerous people I still look up to. Nevertheless, I guess having over 100,000 Twitter followers somehow pleasures my ego. And, like everyone else, I still like…