7 Reasons Why Guest Blogging Is a Good Idea To Build Your Business

When talking about marketing for a young business, I often get the impression that guest blogging is passing by quietly under the radar. For many entrepreneurs, that means they are missing out. And it is not only young founders who could give their marketing the extra push with guest blogging – matured marketers can also profit from writing articles for…

Content Publishing: Own Blog vs. Guest Posting

Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…

The Importance of Timing in Marketing

Recently I sent a guest post suggestion to a (German) blog. They accepted (after two weeks) and told me the publication date would be in 6 (six!) weeks. Maybe I have the wrong expectations, but from my experience, that is an awfully long reaction time. I usually get an answer to a guest post suggestion within 48 hours and often the…