Google’s warning on Guest Blogs: If your sole intention is link-building, STOP!

The following is a guest post by Magnus Linklater. Magnus is the MD of Bespoke Digital, a content and SEO agency based in Bristol, UK. Link-building has been central to online marketing since the dawn of Google. In its formative years, a key part of the search giant’s algorithm was to give great weight to the number of backlinks pointing to…