Clicks per Share – G+ or Facebook – Are We Doing Facebook All Wrong?

Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…

The Dark and Immoral Side of Content Marketing

I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well, the connection is more visible than…

How We Build Relationships and Why Facebook Works Better Than Most

by Susanna Gebauer (@dreckbaerfrau) A few days ago, I received a friend request on Facebook. In the PS, it said something like If you keep your Facebook strictly for friends and family – no bad feelings if you do not accept my friend request. – That got me thinking: Who do we connect to in which networks? Which networks do…

Why Even 100,000 Twitter Followers Can Be Worthless

by Susanna Gebauer (@dreckbaerfrau) There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers on social media. Yes, I admit, sometimes (as with Facebook ads for Fanpages) both are the same. But there are other ways to target than via paid ads, and often they make the difference between an acceptable…

The Unanswered Question of How Often Should You Post on Social Media?

by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…

Sharing Is Not Stealing – How Germans Fail At Social Media

by Susanna Gebauer (@dreckbaerfrau) I recently was told about an incident in a Facebook group that totally surprised me and to say the least shocked me. And it proves again, that Germans do not understand Social Media – and maybe never will (I am German btw). Someone was banned from a (German) Facebook group and attacked/trolled massively because he or…

Clickbait Headlines Won’t Disappear, Because You’ll Never…

by Jonathan Gebauer (@jogebauer) Do you really believe that Facebook’s recent announcement that they will reduce the rank of the famous clickbait headlines will make clickbait disappear? Well, maybe you should take a deep breath, and start thinking. Food for thought #1 – Clickbait will adapt What are clickbait headlines? They are a way of making you click on a…