The (Un-)Desirable Disconnect – Copyblogger’s Brave New World

by Jonathan Gebauer (@jogebauer) When it comes to online content marketing, you cannot deny that Copyblogger is a big name. One of the biggest out there. They are in the place where dreams become reality. Brian Clark founded Copyblogger as his own simple one-man-band style blog back in 2006, started talking about marketing with content and it grew from there…

Grammarly: Just another Spellchecker, or your path to better content?

by Susanna Gebauer (@dreckbaerfrau) Content and social media marketers write a lot of content. For us, The Social Ms, the process usually goes: One of us writes a piece of content and the other reads, corrects, comments and adds his/her thoughts. I think this process adds to the original piece of content. But I know that sometimes it would be…

Hustle: Before People READ They Must CLICK

by Susanna Gebauer (@dreckbaerfrau) What makes some blogs/bloggers successful while others are passing by fairly unnoticed? Of course, the first and very important reason is the quality of the content, but there is more to the success of a blog than the content published. I am absolutely sure, there are thousands of blogs out there that I would love to…

The one important value marketers need to remember at all times

by Jonathan Gebauer (@jogebauer) One of the most common social media tips is: “Never spam. Don’t send advertising messages, don’t send sales emails, …” If you ask me, this is bad advice. Here is why: Marketing always consisted and will always consist in a large part of what we today like to call spam. Getting messages out to people that…

Nothing Is Going To Save Your Social Media If Your Content Is Lacking Passion

By Jonathan Gebauer (@jogebauer) Content creation is at the heart of any successful social media strategy. But there is one thing that will make all the difference between you and all the others out there. And that is the passion you put into your content creation. Passion is what made blogging and bloggers become more successful than established newspapers. Passion…

Twitter and Content for Reliable Social Media Traffic

by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…