Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…
We all know by now that the real success in content marketing comes when you actively spread the word about your content. Some pieces of content need some extra attention and effort to spread the word. Most of us routinely share every piece of content in our social channels. If we have an email list, we may send out information…
I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…