by Jonathan Gebauer (@jogebauer) Let’s start with a quote. Not any quote but one that makes it very clear what I am going to talk about today: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no…
Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we will cancel all accounts we have there. I cannot recommend it any more! I am a social media marketer and as such I am a huge fan of social media automation, especially on…
by Jonathan Gebauer (@jogebauer) Are you a startup founder? Are you a PR pro pitching the media? Do you know your perfect pitch? If you do, enjoy the feeling. If you don’t, this article is for you. Susanna and I founded exploreB2B more than four years ago. I still remember the first time I had to pitch in front of…
by Susanna Gebauer I have been on both sides of the table with social media: I have been a newbie with no clue how to start, and now, years later I am happy to pass on my knowledge and to advise people on social media and content marketing strategy. I have seen disappointments and success stories. Most of the disappointment…
by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…