Marketing Is A Process, Not A Decision… And Never A Magic Trick

I recently sat in a meeting with potential clients, and during the discussion I had the feeling they expected something else… do you know the feeling? That can be a good thing… It can be a good thing when it means that you didn’t surrender yourself to the temptation of promising things that you are not sure you will be able…

Blogging in English – When It’s Not Your Primary Language

“Can I or should I write on my blog in English, even if it’s not my primary language?” This question comes up quite frequently in online marketing, by a lot of different people and for a lot of different reasons. The internet united most parts of the world – and the most common language is English. Content in the English…

Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…

What Separates A Good Marketer From A Great Marketer?

You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But the results aren’t everything, and the marketing landscape is changing quickly. And…

Go Freelance, Make A Life, Write A Blog (3 Inspirational Stories)

by Jonathan Gebauer (@jogebauer) Sounds easy, right? Well it’s not that easy – but it’s entirely possible. Most people won’t simply make a living by blogging, but in connection with a freelance business, and some effective social media marketing, it may be just the road you want to travel. Sometimes you just need some positive examples to get yourself motivated,…

Developer or Marketer – Who Is More Important?

By Jonathan Gebauer (@jogebauer) This question often comes up when discussing new projects, online projects in general or even just your consulting fees. And it seems that everyone has his opinion, and they differ widely. Why should I be the one who can answer this question? I started my personal career as a developer. Then, when we founded exploreB2B, I…

For Europe, Less Startups May Mean More Success

by Jonathan Gebauer (@jogebauer) First, I need to apologize – this is a social media and marketing blog, and I constantly drift into the topics of startups and Venture Capital. But hey: I run a startup, I love running a startup, and I do believe that I have something to say. Now – let’s get started. I recently wrote an…

A Quick Way To Test Your Marketing Assumptions

by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…

Lean Marketing – It Will Change Marketing Forever

Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing. And a new generation of marketers is already doing it, changing the landscape of marketing forever. Lowering the costs and generating results that old school marketers can only dream about. You can be one of them! What Is the…

The one important value marketers need to remember at all times

by Jonathan Gebauer (@jogebauer) One of the most common social media tips is: “Never spam. Don’t send advertising messages, don’t send sales emails, …” If you ask me, this is bad advice. Here is why: Marketing always consisted and will always consist in a large part of what we today like to call spam. Getting messages out to people that…