Personal Branding – 9 Reasons Why YOU As a Person Are Important

I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…

The 9 Essential Elements of any Content Marketing Strategy

According to a study by Content Marketing Institute and MarketingProfs, only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy. My guess is that some of these companies do not even know whether they are effective or not. They cannot say what…

Repurposing Content or Cross-Posting – Efficiency vs. Spam

I use many networks. I love most of them for unique reasons. And I get totally turned off if I see tons of Pins on Twitter, Tweets on Facebook or get notified on Facebook that someone checked into his bathroom on Foursquare (Swarm). On the other hand, it is a legitimate way of getting more results from your content creation efforts. Share…

How “Brands” relate to “Sales” in Social Media

by Susanna Gebauer (@dreckbaerfrau) I am sure, some of my readers will already have the response on their tongue: “Social Media is not about selling” – but that is less than half the truth. Most of us marketers (and not only us) would not even be in social media (or maybe only to chat with friends) without the possibility to…