Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…
[powerpress] It’s still not sunday… why is that important? Listen to the podcast! Other than that, today I discuss some of my biggest traffic generation mistakes. Because traffic generation doesn’t come easy and very few people actually teach how to do it. Even fewer people talk about their failures, so I thought I would. I promised I would add some…
I recently launched our new podcasts. Originally I planned to do one episode every Sunday, nothing big, 10 minutes each time. Everyone is doing Podcasts these days, and I just thought I’d give it a try. I also wasn’t going to invest a lot in it – I still won’t, at least for now. No expensive shiny mics, no mixer…
[powerpress] Today this is the second episode of our podcast – yes I know I am early on this one. I actually changed the plan and decided I will do this 2 – 3 times a week. You can still look forward to a set episode on sundays – with other episodes appearing during the week. I hope that is…
We love to have you as readers! And we do try to provide you with a lot of helpful marketing advice, musings, and discussions. We firmly believe that you can learn a lot from our blog posts. Still, from our experience, we would say: Reading one blog is not enough. While we are telling you what we know about marketing…
Ok, now we have a podcast… Yesterday I decided that The Social Ms need a podcast, so today I started. The Traffic Generation podcast will be a weekly podcast about traffic generation as part of online marketing – it will be released every Sunday and I will highlight my experiences around this topic for this. For this first release of…
A few days ago Mark Schaefer published a post on his blog about the „vanity“ of traffic, and why marketers should rather look at other metrics. He told the story of the first time an influencer picked up one of his posts and tweeted about it. It was Guy Kawasaki who has a huge Social Media following and Mark Schaefer…
Recently I sent a guest post suggestion to a (German) blog. They accepted (after two weeks) and told me the publication date would be in 6 (six!) weeks. Maybe I have the wrong expectations, but from my experience, that is an awfully long reaction time. I usually get an answer to a guest post suggestion within 48 hours and often the…
You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…
Recently Jon Loomer published a great post about organic reach on Facebook. In this post he carefully explains why organic reach of Facebook Pages is NOT dead. Never was. Facebook is concentrating on giving your content to the people most likely to enjoy it and interact with it. Jon explains the relation between organic reach and content in a lot…