The following post is a guest post by Olga Egorsheva, the CEO of the marketplace for social media content, lobster.media. Lobster makes it possible for anyone to earn money by selling licenses for the photos they have already published on Instagram or Flickr. Olga is Russian by origin, lived in France, Norway and Germany, and started the company in London with…
Have you heard about Pebble? In case you haven’t, Pebble is the Smartwatch company which is currently disrupting the (smart-) watch industry. Yep, they are competing directly with Apple. But they started doing this three years ago. 12 days ago they launched a crowdfunding campaign for their latest model – the Pebble Time. In just 48 hours, the Pebble Time broke…
And once again it is Sunday – and I only managed this one episode of the podcast this week. Sorry… Today it is time to talk the importance of Twitter for Traffic Generation. [powerpress] Twitter really is one of the or maybe even the most important tool for online traffic generation. But many who are starting out fail to understand…
In Social Media Marketing and Content Marketing, an often discussed question is the ROI. Can we measure the ROI of Social Media? What is a good ROI to justify spending money and time on content? In the end, it is the ROI that counts, but some doubt that you can measure the ROI of storytelling, content marketing, and social media. I…
Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…
So, I promised to get this done at least twice a week. And then I get lazy for a week and only do it once? [powerpress] Sorry… I’ll be better next week. Anyway – today is about the importance of marketing in a lean startup environment. Because many startups seem to think that lean startup somehow let’s them bypass their…
Well, not all surveys suck (necessarily). But the more surveys I see, the more I doubt the value of any of them. Why? Because there seems to be an exponentially increasing use of survey technology without any understanding of how statistics work – and very often no brains behind it. These surveys are less than worthless; they are merely pretending to be…
There are heaps of tools to boost your traffic for online marketing success. Often you have to pay – and although often it is not much per tool, altogether these tools can sum up to a considerable amount of money. But there are many tools out there, which have a free version which already provides you with great opportunities to…
Twitter marketing seems to be an easy and straightforward way to reach out to your target audience. You have 140 (now 280) characters to talk to your followers and build a connection. But there is so much more to Twitter marketing. It is no secret that we here at The Social Ms are huge fans of Twitter. The reasons are…
Today it is time to look back at the first week of the Traffic Generation Podcast. What did I achieve, what did I not achieve. What can you learn about traffic generation from that. I will use the progress of this podcast as an example for a traffic generation project. How many downloads did I get, how should I grow…