Go Freelance, Make A Life, Write A Blog (3 Inspirational Stories)

by Jonathan Gebauer (@jogebauer) Sounds easy, right? Well it’s not that easy – but it’s entirely possible. Most people won’t simply make a living by blogging, but in connection with a freelance business, and some effective social media marketing, it may be just the road you want to travel. Sometimes you just need some positive examples to get yourself motivated,…

How We Build Relationships and Why Facebook Works Better Than Most

by Susanna Gebauer (@dreckbaerfrau) A few days ago, I received a friend request on Facebook. In the PS, it said something like If you keep your Facebook strictly for friends and family – no bad feelings if you do not accept my friend request. – That got me thinking: Who do we connect to in which networks? Which networks do…

Developer or Marketer – Who Is More Important?

By Jonathan Gebauer (@jogebauer) This question often comes up when discussing new projects, online projects in general or even just your consulting fees. And it seems that everyone has his opinion, and they differ widely. Why should I be the one who can answer this question? I started my personal career as a developer. Then, when we founded exploreB2B, I…

What makes a brand successful on Tumblr?

Link: What makes a brand successful on Tumblr? unionmetrics: Tumblr is one of our favorite social platforms, and lately has hosted hundreds of the world’s top brands. We wanted to learn more about how these brands use Tumblr. Particularly, we were interested in digging into how brand content performs on Tumblr, how often and when brands post, what they… Reblogged…

For Europe, Less Startups May Mean More Success

by Jonathan Gebauer (@jogebauer) First, I need to apologize – this is a social media and marketing blog, and I constantly drift into the topics of startups and Venture Capital. But hey: I run a startup, I love running a startup, and I do believe that I have something to say. Now – let’s get started. I recently wrote an…

Your Most Valuable Assets Are: People

by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…

The (Un-)Desirable Disconnect – Copyblogger’s Brave New World

by Jonathan Gebauer (@jogebauer) When it comes to online content marketing, you cannot deny that Copyblogger is a big name. One of the biggest out there. They are in the place where dreams become reality. Brian Clark founded Copyblogger as his own simple one-man-band style blog back in 2006, started talking about marketing with content and it grew from there…

“Success is a process, not an event”

by Susanna Gebauer (@dreckbaerfrau) I read this remark in G+ yesterday (Shared by Brian Gosur), and it nails down one of the biggest misunderstandings of social media I have to deal with in conversations with clients or potential clients. Many people still believe they can simply snap their fingers in social media and see results. Or in other words, they…