Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…
A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…
I send automatic DMs to new followers on Twitter. Wait before you condemn me, though. Because I am pretty convinced that with a carefully crafted automatic DM you can not just not be annoying – you can even deliver value. Even if that value is just a smile on the recipients face. I try to take a more creative approach.…
On August 12 Twitter announced something special: Starting immediately, Direct Messages on Twitter (DMs) will not be subject to Twitter’s 140 character limit anymore. In case anyone is confused: This change applies only to Direct Messages, Twitter’s internal private messaging system. It does not apply to normal Tweets, which are still limited to 140 characters. However, this change is still…
I published an earlier version of this post back in 2013 on our platform exploreB2B. The platform and original post are now gone. But reading it again I believe that this is more relevant than ever – so I decided to add a little more thought to it and publish again today. Below this introduction you will find the original…
I guess that everyone involved in content marketing has come across some cases of content theft. The more content (and great content for that) is demanded the more people struggle to produce the necessary quantity and quality of content themselves, and apparently more people are turning to content theft as a source for content. Bad idea! To be honest, every…
There are millions of people on Twitter. Some of them are worth to connect to and others you rather do not want on your list of friends and followers. There are many reasons why you should keep your eyes open for rather spammy Twitter accounts and accounts you rather do not want to associate with. Especially when you go for…
Yep, I know – marketing takes time, effort and optimization to work. That’s one of our constant messages here at The Social Ms. But this guy can basically bring his marketing effort to success in 1 minute and 33 seconds. Don’t believe me? Well, watch his marketing video below which formed the base for his companies success – and has…
A few days ago we talked to a new contact about his projects, marketing ideas and how we may be able to work together in the future. And he said, one of the reasons he likes our work is that we did it ourselves: We have faced the same marketing challenges other entrepreneurs face. We have had to learn marketing…
For most businesses the summer season means a little slowing down. Fewer customer requests, fewer projects, and deadlines are a bit further ahead. This gives us time to lean back, take a breath and relax. And time to start something we always wanted to do, but somehow there was never enough time. Now with business slowing down and more time…