4 Ideas for Content Optimization (Other Than Keywords)

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…

Social Media Research: Does Social Change the Way People Interact with Brands?

Hubspot recently published a study on how Social Media changes the way people interact with brands. I am not the first one to respond to this study. Jay Baer wrote about how “New Social Media Research Uncovers the Big Problem for Businesses“. I have to admit, I am rather surprised about how insignificant the „changes“ through Social Media seem compared to my…

The Difference Between Content Marketing, Social Media Marketing and SEO

If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…

Personal Branding – 9 Reasons Why YOU As a Person Are Important

I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…

The Social Media Department of the Future – An Answer to Jay Baer

Yesterday, Jay Baer of Convince and Convert wrote a very interesting post: “Are Social Media Jobs About to Disappear?” Like all posts I find are great, it got me thinking – and while I respectfully disagree, I’m glad I got to read it. It got me thinking about the future of social media in a corporate world. What’s Jay’s Point?…

Marketing Automation – It’s Not All Evil!

Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…