Do Not Trust: Self-Proclaimed Social Media “Consultants” Are Dangerous

by Susanna Gebauer (@dreckbaerfrau) I am active in Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…

Are you crazy? Good!

by Jonathan Gebauer (@jogebauer) Let’s start with a quote. Not any quote but one that makes it very clear what I am going to talk about today: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no…

Sharing Is Not Stealing – How Germans Fail At Social Media

by Susanna Gebauer (@dreckbaerfrau) I recently was told about an incident in a Facebook group that totally surprised me and to say the least shocked me. And it proves again, that Germans do not understand Social Media – and maybe never will (I am German btw). Someone was banned from a (German) Facebook group and attacked/trolled massively because he or…

2 Social Media Marketing Automation Tools With Amazing ROI And Bad Design

  Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we will cancel all accounts we have there. I cannot recommend it any more! I am a social media marketer and as such I am a huge fan of social media automation, especially on…

Nothing Is Going To Save Your Social Media If Your Content Is Lacking Passion

By Jonathan Gebauer (@jogebauer) Content creation is at the heart of any successful social media strategy. But there is one thing that will make all the difference between you and all the others out there. And that is the passion you put into your content creation. Passion is what made blogging and bloggers become more successful than established newspapers. Passion…

Why Some Freelancers Fail at Social Media in 4 Lessons

by Susanna Gebauer (@dreckbaerfrau) I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice. There are several points to social media activities, where you can be lead astray, and most of the mistakes are made not only by freelancers but also by others – for…

On Twitter: Direct Message or No Direct Message

by Susanna Gebauer (@dreckbaerfrau) Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we cancelled all our accounts there! A while later Sendible’s CEO got in touch with us, appologized and offered us a couple of months free account to try it again. We…

Can You Learn Social Media and Online Marketing at University?

by Susanna Gebauer (@dreckbaerfrau) Truth be told: I do not even know, what they teach in „Marketing“ at university… Honestly, I am a mathematician turned strategic consultant turned founder/entrepreneur turned marketer. Everything I know about online marketing and social media I learned by doing: By reading blog posts, trying things out, evaluating results, stepping back, thinking again … and learning…

Twitter Marketing That Doesn’t Suck: ManageFlitter

by Jonathan Gebauer (@jogebauer) If you read my recent article about social media strategy or Susanna’s recent article on how to grow followers, then you know that we (like anybody else successful on Twitter) rely heavily on the Follow-Unfollow-Strategy. Basically this strategy means you follow people and then unfollow those who didn’t follow back after a while. I won’t go…