The following is a guest post by Faye Holder. Faye Holder is a Content Marketer at Attract and Convert, who loves nothing more than creating content and writing about herself in the third-person. Faye loves that. Why mobile design should come before desktop design Is your website failing to convert enough customers? Perhaps you’ve diligently followed every new trend in…
The following is a guest post by Jill Phillips. Jill is a freelance writer from Buffalo, NY. She writes about business and tech topics. When she is not writing, Jill enjoys taking photos and hiking with her dog. Connect with Jill via Twitter @jillphlps Having and maintaining a company blog is rapidly becoming an important marketing strategy for businesses. However, creating…
In online marketing, content curation often is biased as being a lazy and spammy way of coming up with enough content to share on the social channels and little better than stealing content. While content curation is often mistreated as the easy way out of the need for more content, content curation has some awesome everyday use cases. I am…
Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…
We know how it is: You work on a project, with clients, write a book or a product. There is barely time to get your daily workload done – and then there is online marketing and social media: You know you should do it regularly, but there never seems to be enough time to get it all done. But: You…
The following is a guest post by Eugeniu Topolschi. Eugeniu is the marketing specialist at WPMatic and TeslaThemes. If you ever want to get in touch with him, reach out to @teslathemes or connect with him on LinkedIn. You have probably heard about WordPress, but you may not have gotten all of the facts. WordPress is the most popular CMS platform in the…
Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks. The important Twitter facts seem to elude the average entrepreneur and blogger. Somehow it seems that the benefits of being active on Twitter are not overly obvious. And regardless…
A small business marketer often is the owner or founder of the business itself. They have limited time for marketing. On the other hand, there are numerous social networks, all offering some way to market a business. And there are also huge differences between the networks. Some are easy to start a new presence; some are rather complicated to find…
A friend of mine gets very frustrated with her gardening efforts. She plants and invests money for new plants, but the flowers do not seem to want to pay her back with blooms. Her flowers never look very healthy and even if they grow for a year or so, after a while they give up and die. So she has…
You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected? Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your…