How Brands Can Leverage Instagram Stories

The following is a guest post by Kaley Hart. Kaley is a San Diego based digital strategist and writes for Jumper Media social media marketing column. She loves working with small businesses and telling their stories through social media. Kaley is very talented, but her most impressive quality is the ability to identify any dog breed recognized by the American Kennel…

How To Make Your Blog Look More Professional – Even If You Are A Newbie Blogger

A good blog shows personality. And some great blogs are great because their owner is human and not a perfect machine. But there are some things that just don’t look professional on your blog. And while little flaws may make your blog more human and personal, some of these flaws can seriously hurt your blog or business. Most of them…

7 Reasons Why A Focused And Narrow Target Audience Is Great For A Blog

Recently the question came up if a narrow target audience or small niche would be at all good for a blog. And while the question is totally legitimate there is not much reason not to go for a blog for a narrow niche – as long as you have enough ideas for topics to cover on the blog, products to…

You Published A New Blog Post? 12 Things To Start Doing Right Now

Many new bloggers think their job is done when they hit the „publish“ button. But in truth the real job starts now. The job of spreading the word about the post, checking if the post resonates with the audience, getting links, engaging the audience… There is a lot to do to make sure the whole blogging venture is not turning…

7 (Almost) Forgotten Platforms To Promote Your Blog Posts

When you think about promoting your blog posts the first thoughts usually go to the big social media platforms: Facebook, Twitter, Instagram. Many bloggers find success through Pinterest. And even LinkedIn has long been on the radar of business bloggers to share their content with their friends and contacts. Email marketing has been discovered as one of the highest converting…

Top Copywriting Hacks on Creating Content for Diverse Audiences

The following is a guest post by Rachel Bartee. Rachel is a content writer and a marketing consultant. She is content-oriented and knows how to put words into action. She feels passionate about traveling and inspired by her morning yoga. Reach her at Facebook and Twitter. The world of online content is now so populated and profiled, that there is…