Marketing in Minutes – Viral vs… Evergreen? – Podcast Episode

Going viral sounds great, right? But in reality, you may prefer producing evergreen content.

Don’t kid me – everyone wants to go viral… But you shouldn’t. Going viral is hard to plan for, and if it happens when you are not prepared it can completely destroy your business. A better and even more powerful way of building an audience and becoming known is evergreen content.

But what is that? And why is it better than viral content? That’s what today’s episode of Marketing in Minutes is about!

To subscribe to Marketing in Minutes on any podcast platform, please go here.

In today’s episode of Marketing in Minutes you will learn:

  • Why you shouldn’t aim for going viral with your blog
  • The downsides of viral traffic
  • Why you should aim for creating evergreen content
  • What evergreen content is
  • And how you create evergreen content to generate massive traffic

All of that in under 10 minutes.

More Information about Viral and Evergreen Content:

For more information about viral and evergreen content check the following:

This Super Bowl 2016 Ad Perfectly Shows The Difference Between Virality And Marketing

Why You Need a (Better) Digital Marketing Strategy in 2018 – and HOW to Get There

And for step-by-step instructions on how to create evergreen SEO content, check out our workbook SEO for Bloggers! It’s currently available for $14.99 – click the following link to check it out:

Click here to check out SEO FOR BLOGGERS.

And for more information about social media success on Twitter and Pinterest, check out these workbooks:

Getting Started with Traffic Generation from Pinterest

Getting Started with Twitter Marketing 

About Marketing in Minutes

Marketing is our new podcast, hosted by me (Jonathan Gebauer at The Social Ms), and produced by my sister Susanna and myself.

And we try to be different from other marketing podcasts – this is not going to be an interview show and it is also not going to be improvised. The show is heavily scripted and focused on explaining one marketing topic in each episode, always in under 10 minutes.

We want you to be able to listen to this show and learn something whenever you have 10 minutes of free time. We know that your time is valuable!

Topics of this show will be everything online marketing related – including (but not limited to):

  • Blogging
  • Content Marketing
  • Lead Generation
  • Email Marketing
  • Traffic Generation (SEO, Social Media, and more)

Does this sound like something you could benefit from? Then I hope you will subscribe to the show and return for the next episode!