Last week Kim Garst posted an article about various ideas for posts for your Facebook page. Kim writes in the article that you should post several times a day – but I guess some of you have heard about the statistic research stating that the optimal frequency would be ten times a week. In the comments to Kim’s post the…
Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…
As you might already have found out – we are fans of a Twitter tool called . We have already written a review about it, and we are constant users – because it offers incredible features to manage and grow Followers for Twitter accounts of any size. Today I want to show you how to make sure that your Twitter…
If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…
Hubspot recently published a study on how Social Media changes the way people interact with brands. I am not the first one to respond to this study. Jay Baer wrote about how “New Social Media Research Uncovers the Big Problem for Businesses“. I have to admit, I am rather surprised about how insignificant the „changes“ through Social Media seem compared to my…
If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…
I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…
Yesterday, Jay Baer of Convince and Convert wrote a very interesting post: “Are Social Media Jobs About to Disappear?” Like all posts I find are great, it got me thinking – and while I respectfully disagree, I’m glad I got to read it. It got me thinking about the future of social media in a corporate world. What’s Jay’s Point?…
It’s the same procedure every year: Bloggers decide next year they will write more. But is writing really what is causing the trouble? It’s 2014 (almost 2015) and running a blog just when you feel like it will not get you far. At least not when you want to reach an audience. Less than an article a week and you…
Last week my smartphone was stolen. It was brand new – only in my possession for two days. It was a shiny new BlackBerry Passport – and I loved that phone. For me, phones are there for freeing up time because I can get work done on them – not for wasting my free time watching music videos on Youtube.…