An audience is valuable. To have an audience even before you have a product or service ready to sell is pure gold. Imagine, you are launching a new product and can directly reach out to hundreds or even thousands of people and tell them about your new and shiny product. That is one main reason why so many people blog,…
Blogging is dead… Sound familiar? I heard this a million times. I even said this myself, once. I believed it. It’s bullshit. There is nothing quite so alive as blogging. But there is something that most people do not understand and that I didn’t understand back when I said it. And that is that the blogosphere is a social network…
The following is a guest post by Justin Butlion: Justin Butlion is the co-founder of Feedio, a marketing platform for bloggers that focuses on RSS-to-email, social media engagement and blogging analytics. Justin loves to write and talk about online marketing and entrepreneurship and is a die-hard English Football fan. Us bloggers are living in a golden age when it comes…
Startups need attention and a very relevant technique to gaining attention is maintaining a healthy relationship with bloggers. Bloggers (no matter how popular) need content, things to write about and news to spread. Sounds like a joint venture made in heaven? True – but as always, things aren’t that simple. The Diversity of the Blogosphere The Blogosphere is made up…
Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…
Many times we get asked: „How did you build your social audience?“ „Wow, how can you have 1 Mio. followers on Twitter?“ and „How did you grow traffic and publishers for exploreB2B without a huge marketing budget?“ And then people go on saying: “We do not have the money to spend on advertising with Facebook to build our followers”, “I…
I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…
In a recent comment to one of our blog posts, one of our readers wrote that „Social Media is Bullshit.” Social Media would be good for brand and engagement and terrible for conversion. Social Media would not make you money, and if you need sales, you should pick up the phone and make calls. That is such a short-sighted and…
The following post is a guest post by Sarah Landrum. After graduating from Penn State with degrees in Marketing and Public Relations, Sarah Landrum moved to Harrisburg to become a digital marketer. She is also a freelance writer and the founder of Punched Clocks, a career development blog that helps readers find happiness and success in life and at work. Follow…
Many people are frustrated when they are starting out in Social Media. They are stuck in a circle: No Followers – No shares and retweets – no social audience – no new followers. No matter how great the information is which you share on your social accounts without an initial audience, it is like a well-hidden secret which no one…