Why Even 100,000 Twitter Followers Can Be Worthless

by Susanna Gebauer (@dreckbaerfrau) There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers in social media. Yes, I admit, sometimes (as with Facebook ads for Fanpages) both are the same. But there are other ways to target than via paid ads, and often they make the difference between an acceptable…

The one important value marketers need to remember at all times

by Jonathan Gebauer (@jogebauer) One of the most common social media tips is: “Never spam. Don’t send advertising messages, don’t send sales emails, …” If you ask me, this is bad advice. Here is why: Marketing always consisted and will always consist in a large part of what we today like to call spam. Getting messages out to people that…

The Secret to Not Starting From Scratch – Cross Promotion in Social Media

Cross promotion should be part of any social media strategy – from setting up your first account and getting your first few followers, to setting up multiple accounts on various social networks, the concept of cross promoting your social identity has the power to grow your social media a lot faster than without it. Cross promotion should be part of…

The Story of PR, not PR and Something Developing in Between

by Susanna Gebauer (@dreckbaerfrau) When we started out as entrepreneurs with a vision and an idea, to say the least, we were naive. We believed that PR would be a good idea to help with making our new startup know to a larger audience. It could have worked… Like so many other founders we loved our idea, and we firmly…

The Unanswered Question of How Often Should You Post on Social Media?

by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…

Do Not Trust: Self-Proclaimed Social Media “Consultants” Are Dangerous

by Susanna Gebauer (@dreckbaerfrau) I am active in Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…

Are you crazy? Good!

by Jonathan Gebauer (@jogebauer) Let’s start with a quote. Not any quote but one that makes it very clear what I am going to talk about today: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no…

Sharing Is Not Stealing – How Germans Fail At Social Media

by Susanna Gebauer (@dreckbaerfrau) I recently was told about an incident in a Facebook group that totally surprised me and to say the least shocked me. And it proves again, that Germans do not understand Social Media – and maybe never will (I am German btw). Someone was banned from a (German) Facebook group and attacked/trolled massively because he or…

2 Social Media Marketing Automation Tools With Amazing ROI And Bad Design

  Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we will cancel all accounts we have there. I cannot recommend it any more! I am a social media marketer and as such I am a huge fan of social media automation, especially on…

Nothing Is Going To Save Your Social Media If Your Content Is Lacking Passion

By Jonathan Gebauer (@jogebauer) Content creation is at the heart of any successful social media strategy. But there is one thing that will make all the difference between you and all the others out there. And that is the passion you put into your content creation. Passion is what made blogging and bloggers become more successful than established newspapers. Passion…