Again and again, I hear from entrepreneurs and founders „we do not need marketing yet, we are still working on our product“. And later when they are nearing their launch or are trying to find their path to growth, what they are severely lacking is an audience, which they failed to build long before the launch. One of the biggest…
Over the holidays, many social media accounts keep silent or at least only are active very sporadically. That is not necessary if you use tools for scheduling updates in social media. Why scheduling updates for Social Media is good It is not only holidays that ask for scheduling tools. Even in your day to day life as an entrepreneur and…
Sorry for the Star Wars pun in the title – it just seemed fitting. The last article on this blog was on December 17. Regarding online business and blogging, 2 weeks without an update are a long time. And this has been the first time since we are running this blog that we haven’t published a post here after more…
I’m an entrepreneur. I also love playing poker – and I believe that poker as a game holds many lessons that are valuable for almost every aspect of life. That includes personal life and business. Now, I’m not a great poker player – I lack both the experience and the bankroll you need to become a great player. But I guess…
The following is a guest post by Robert Morris. Robert Morris is an online editor and content writer who lives in NYC. He is also a Yoga lover and Asia traveler. Follow Robert on Google+! If you intend to attract a larger audience with your small business website, you’ll have to focus on developing top-notch content. You need to convince your potential…
This is a guest post by Eyal Katz. Eyal is Head of Marketing at AdNgin a testing and optimization platform that allows publishers to increase ad revenue through continuous and automated testing. Digital innovation is happening everywhere… and that includes ad monetization strategies. But here’s a cautionary note: we have to be mindful not to abandon what works just to try…
One of the biggest challenges for bloggers is to drive more traffic to their new blog. How to find and grow an audience, to attract readers and how to get the first people to share your blogs, is not a trivial question. Even with putting in a lot of effort and trying a lot of different methods, many bloggers get…
It is no secret that we here at The Social Ms have a strong Twitter presence. We use the follow-unfollow strategy to grow our Twitter accounts. We use some Twitter tools to help us do this. We mainly use ManageFlitter. But for some accounts we also use Tweepi, because I rather like the follow options and how accounts I potentially…
Sales funnels are everywhere these days. They range from simple to complex. A blogger just trying to squeeze out a few bucks to be able to afford server costs might just sell his ebook via a very simple sales funnel that consists of a few emails, a small freebie and finally the offer for his product. A corporation, on the…
In social media marketing, especially when you are new to the game and your audience still small, one very important goal is to get other people to share your content with their audience. When your audience is still small, you depend on others to help you reach a larger audience by putting your content in front of their audience. Knowing…