Marketing in Minutes – Viral vs… Evergreen? – Podcast Episode

Going viral sounds great, right? But in reality, you may prefer producing evergreen content. Don’t kid me – everyone wants to go viral… But you shouldn’t. Going viral is hard to plan for, and if it happens when you are not prepared it can completely destroy your business. A better and even more powerful way of building an audience and…

New Marketing Podcast by The Social Ms: Marketing in Minutes

Hey, we’ve got a short announcement to make. Starting Wednesday, we have a new podcast. And, drumroll please, it is called Marketing in Minutes. The show will be hosted by me (Jonathan Gebauer) and produced by my sister Susanna Gebauer and myself. And if you are asking yourself why the world would need another Marketing podcast, here is why this…