In Social Media Marketing and Content Marketing, an often discussed question is the ROI. Can we measure the ROI of Social Media? What is a good ROI to justify spending money and time on content? In the end, it is the ROI that counts, but some doubt that you can measure the ROI of storytelling, content marketing, and social media. I…
Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…
Well, not all surveys suck (necessarily). But the more surveys I see, the more I doubt the value of any of them. Why? Because there seems to be an exponentially increasing use of survey technology without any understanding of how statistics work – and very often no brains behind it. These surveys are less than worthless; they are merely pretending to be…
There are heaps of tools to boost your traffic for online marketing success. Often you have to pay – and although often it is not much per tool, altogether these tools can sum up to a considerable amount of money. But there are many tools out there, which have a free version which already provides you with great opportunities to…
Twitter marketing seems to be an easy and straightforward way to reach out to your target audience. You have 140 (now 280) characters to talk to your followers and build a connection. But there is so much more to Twitter marketing. It is no secret that we here at The Social Ms are huge fans of Twitter. The reasons are…
Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…
We love to have you as readers! And we do try to provide you with a lot of helpful marketing advice, musings, and discussions. We firmly believe that you can learn a lot from our blog posts. Still, from our experience, we would say: Reading one blog is not enough. While we are telling you what we know about marketing…
A few days ago Mark Schaefer published a post on his blog about the „vanity“ of traffic, and why marketers should rather look at other metrics. He told the story of the first time an influencer picked up one of his posts and tweeted about it. It was Guy Kawasaki who has a huge Social Media following and Mark Schaefer…
Recently I sent a guest post suggestion to a (German) blog. They accepted (after two weeks) and told me the publication date would be in 6 (six!) weeks. Maybe I have the wrong expectations, but from my experience, that is an awfully long reaction time. I usually get an answer to a guest post suggestion within 48 hours and often the…
You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…